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The Curse of Authenticity

The Curse of Authenticity

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 Other than AI, is there any word about marketing more prevalent than "authenticity?" And yet, it might be one of the most misunderstood and abused words out there. In this deeply personal show, Mark Schaefer and Amanda Russell discuss how authenticity can help you, how it can destroy you, and how it might be more of a strategy than a default setting for a personal brand.

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