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The Content Crib Podcast

The Content Crib Podcast

By: Eric Anderson and Chris Grosse
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The Content Crib Podcast is where bold ideas meet real execution. Hosted by Eric Anderson and Chris Grosse, this show breaks down how to turn content into trust, attention into opportunity, and your story into strategy. No fluff. No filters. Just what works. Welcome to the Crib.

© 2025 The Content Crib Podcast
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Episodes
  • Inside Our AI Tech Stack: Real Tools, Real Workflows, Real Time Saved
    Oct 7 2025

    We share the AI tools we actually use, how we stack them, and the prompts that save hours each week. From meeting capture to decks, video clipping, and research, we show where each model fits and how to publish more with less effort.

    • using read.ai to capture meetings and send summaries
    • turning transcripts into to-do lists and follow-ups with ChatGPT
    • building decks in minutes with Gamma to save production time
    • prompt fundamentals: clarity, roles, context stacking
    • importing book PDFs to guide strategy and tone
    • real prompts for sales scripts, hooks, and research
    • Opus Clip for auto clips, captions, hooks, and cross-posting
    • when to use ChatGPT, Claude, Perplexity, Gemini, and Grok
    • voice input to speed prompting on the go
    • simple performance tip: fewer AI tabs, faster computer

    Remember to take a look at contentcribrx.com and tell us what you think. Just leave us a comment and tell us how it all looks to you


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    24 mins
  • Algorithms Don't Care About Your View Count #12
    Sep 29 2025

    The digital revolution waits for no one. Whether you're embracing it or avoiding it, your professional future is increasingly tied to how effectively you leverage content creation, social media, and emerging AI tools.

    In this candid conversation, we explore the launch of Content Crib RX – our solution for professionals struggling to maintain content consistency while navigating the rapidly evolving digital landscape. We've witnessed countless passionate professionals leave our Content Crib meetups energized, only to have their momentum fizzle as life's demands take priority. Our new program bridges this gap by combining practical content strategies with AI-powered tools that save precious time.

    Social selling has fundamentally transformed B2B relationships, yet many professionals still question its legitimacy. As we discuss, platforms like LinkedIn have become essential marketplaces where authority is built through consistent, valuable content. The barriers to entry are lower than ever – anyone can start building their personal brand without expensive marketing budgets – but the challenge lies in finding your authentic voice and maintaining consistency.

    Perhaps most eye-opening is our discussion about AI's impact on the professional landscape. While the statistics are sobering (14% of workers displaced by AI this year alone, with projections of 85 million jobs replaced by year-end), we highlight the extraordinary opportunities emerging alongside these challenges. The most promising path forward? Learning to leverage AI tools to enhance productivity, particularly in ways that help small businesses improve operations.

    Our Content Crib Copilot AI agent exemplifies this approach – meticulously trained to align with our teaching methodologies and help users ideate content, streamline scheduling, and implement effective digital strategies. As one podcast guest wisely suggested: if you had $1,000 to invest today, your best bet might be learning an AI tool you could implement for small businesses.

    Ready to position yourself at the forefront of this digital transformation? Visit ContentCribRX.com to join our community of forward-thinking professionals leveraging content and AI for business growth.

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    21 mins
  • Personal Branding Transforms Traditional Industries: Mark Kempf Shows Us How #11
    Sep 24 2025

    Mark Kempf, author of "Unfurl Your Sales" and benefits industry veteran, shares his philosophy on making sales comfortable rather than awkward or forced. Drawing on over 40 years of experience, he explains how ditching scripts and embracing authentic conversations leads to better outcomes for both salespeople and clients.

    • The concept of "unfurling" sales—a gradual, purposeful approach like a sail slowly rising on a boat
    • Why everyone is in sales, whether selling products or their personal brand
    • How to recognize when prospects have structural reasons preventing immediate purchases
    • Building effective personal brands on LinkedIn while providing genuine value
    • Creating trust through consistency rather than forced familiarity
    • Using simple personalized videos to connect authentically with clients and prospects
    • Why aggressive sales tactics typically result in only three outcomes—none ideal

    Connect with Mark on LinkedIn (search Mark Kempf in Paris, Ontario) or visit unfurlyoursales.com to learn more about his approach to comfortable, personalized selling.


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    27 mins
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