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The Company Road Podcast

The Company Road Podcast

By: Chris Hudson
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About this listen

In this podcast we’ll be exploring what it takes to change a company. Taking the big steps, or the smaller steps in between.

This one’s for the intrapreneurs. You’ll be getting to know some big, brave and darn right outrageous personalities, luminaries, pioneers of business and hearing what they’ve done to fix the thorniest of problems within organisations.

© 2025 The Company Road Podcast
Career Success Economics Management Management & Leadership Personal Development Personal Success
Episodes
  • E78 Ask better, lead smarter: Applying the consultant’s mindset inside your company
    Jul 15 2025

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    "I think there are three things that are really valued in organizations from consultants. The first is consultants come without a legacy bias. So the challenges, the roadblocks, the cultural norms within an organization, consultants are able to sidestep those. So are able to kind of come in and observe those with a bit of a neutral gaze." - Steph Foxworthy

    Steph Foxworthy brings over 25 years of experience spanning customer experience, digital strategy, product innovation, sales, and marketing. He was recently managing director at Accenture Song in Melbourne and has driven results for major organisations including Coles and Telstra.

    If you've ever wondered how consultants drive change or how to apply that mindset from within this episode is for you.

    In this episode, you’ll hear about:

    • The differences between employee, agency, and consultant mindsets
    • How consultants build trust and get repeat business through expertise
    • The role of pattern recognition in consultant success
    • Why consultants can ask "dumb questions" that employees cannot
    • How AI is changing the consulting landscape and democratising expertise
    • The importance of asking the right questions in an AI-powered world
    • Three key things consultants bring: no legacy bias, pattern recognition, storytelling
    • The relationship between consultants and organisational politics
    • How to know when to be directive versus exploratory as an intrapreneur
    • The therapeutic role consultants often play in organisations
    • Why design education teaches valuable enquiry skills
    • The changing pathways for learning consulting skills
    • How AI agents might change business negotiations in the future

    Key links

    • Steph Foxworthy LinkedIn
    • Accenture Song
    • Reactive

    About our guest

    Steph is a customer experience, digital strategy and marketing professional with over 25 years' experience.

    He’s an advocate for the power of technology to augment human creativity and to help drive growth and impact for customers, businesses and society.

    After many years working in digital agencies and consulting, Steph is now Director of Managed Services at Our Community, a social enterprise dedicated to building stronger communities through software, education and services for the not-for-profit and grant-making sector.

    Steph is also a non-executive director at Minus18 Foundation, a queer youth charity with a mission to improve the lives of LGBTQIA+ youth.

    Steph is married with three high-school aged kids and lives bayside on Boonwurrung country in Naarm, Melbourne.

    About our host

    Our host, Chris Hudson, is an Intrapreneuship Coach, Teacher, Experience Designer and Founder of business transformation coaching and consultancy Company Road.

    Company Road was founded by Chris Hudson, who saw over-niching and specialisation within corporates as a significant barrier to change.

    Chris considers himself incredibly fortunate to have worked with some of the world’s most ambitious and successful companies, including Google, Mercedes-Benz, Accenture (Fjord) and Dulux, to name a small few. He continues to teach with University of Melbourne in Innovation, and Academy Xi in CX, Product Management, Design Thinking and Service Design and mentors man

    For weekly updates and to hear about the latest episodes, please subscribe to The Company Road Podcast at https://companyroad.co/podcast/

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    48 mins
  • E77: From stuck to start: Moving beyond “we’ve always done it this way”
    Jul 1 2025

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    “The longer the tenure, the more things become, you know, this is the way we've always done it. And so an entrepreneur is someone that can go in and see that pretty quickly. What are the bits that are stale? Where are the potentials and opportunities for improvement?” - Dave Gregurke

    In this episode, you’ll hear about:

    • Aligning stakeholders with different priorities
    • Balancing innovation with security in high-risk settings
    • Working around resistance to change
    • The importance of customer research and involving executives
    • Methods for breaking habitual behaviours in large organisations
    • Using simple tools to collaborate across tech stacks
    • Building trust in risk-conscious cultures
    • Shifting from waterfall to iterative design practices
    • Future-proofing change and sustaining momentum

    Key links

    • Dave Gregurke LinkedIn
    • Dave Gregurke Website
    • Amazon
    • National Australia Bank
    • University of Melbourne

    About our guest

    Dave Gregurke is a designer of many things, born in Texas, USA where fell in love with baseball. From there the family moved to Yeosu, South Korea where he almost got kidnapped with his dog. Now long settled in Melbourne, Australia gave him a new home and accent.

    For over 20 years across brand and customer experience, Dave has been a trusted end-to-end designer for Services, Product and Go-to-market.

    He has deep experience in complex environments across startups, government & enterprise. Kicking-off in corporate design, he quickly fell in love with the interactive world and all its possibilities. Dave has big brands like Amazon, University of Melbourne, NAB and State Governments among his collaborators.

    After founding two businesses, Dave currently focuses on complex problem spaces, including fintech payments. He’ll run your innovation and design sprints, as well as coach and train your team to develop that knowledge internally.

    About our host

    Our host, Chris Hudson, is an Intrapreneuship Coach, Teacher, Experience Designer and Founder of business transformation coaching and consultancy Company Road.

    Company Road was founded by Chris Hudson, who saw over-niching and specialisation within corporates as a significant barrier to change.

    Chris considers himself incredibly fortunate to have worked with some of the world’s most ambitious and successful companies, including Google, Mercedes-Benz, Accenture (Fjord) and Dulux, to name a small few.

    He continues to teach with University of Melbourne in Innovation, and Academy Xi in CX, Product Management, Design Thinking and Service Design and mentors many business leaders internationally.


    For weekly updates and to hear about the latest episodes, please subscribe to The Company Road Podcast at https://companyroad.co/podcast/

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    46 mins
  • E76 Milk the cow vs. Make the future: Your company’s commercial dilemma
    Jun 17 2025

    Send us a text

    “I realised, I'm just an arrogant tw@t that believes I know how to do things, but actually other people know how to do things as well, maybe even much better than I do. And that many solutions are based on context, on history, on future, on vision, on motivation, on setups, on ability, on all kinds of things. So there's no one solution to a problem. There are many, many solutions to a problem.”

    Andreas Moellmann

    In this episode, you’ll hear about:

    • How different cultures approach change and innovation
    • Why companies get stuck repeating past successes
    • The horse race illusion of believing you have a winning method
    • The innovator's dilemma between milking existing profitable models versus investing in new technologies
    • The gap between developing solutions and getting organisations to accept and implement them
    • How company size, systems, and hierarchies impact flexibility and innovation capacity

    Key links

    • Andreas Moellmann on LinkedIn
    • Books: Hitchhiker's Guide to the Galaxy
    • Dentsu
    • Publicis
    • DDB
    • Saatchi & Saatchi
    • Sapient
    • Derren Brown on horse racing

    About our guest

    Andreas helps brands and businesses get future-ready. A seasoned brand and marketing strategist with over 30 years experience in transformative roles from strategic planner to Chief Experience Officer at network agencies (Publicis, BBDO, DDB, Saatchi & Saatchi) and digital agencies (SapientNitro, Isobar) in Berlin, London, Amsterdam, Hong Kong, Shanghai and Tokyo. His experience stretches from automotive, FMCG, consumer electronics and telecommunications to banking and insurance where he worked on Berliner Bank and Gothaer Versicherungen.

    Andreas’ focus lies in connecting brand and marketing thinking with technology to help brands and businesses succeed. His work has been recognised at global, European, and local effectiveness awards, as well as creative competitions such as Cannes. He serves as a judge at the APAC Effectiveness award and local competitions in Hong Kong, Malaysia and Pakistan.

    Today, Andreas provides his experience as an independent brand and marketing consultant across APAC. He currently lives in Bangkok.

    About our host

    Our host, Chris Hudson, is an Intrapreneuship Coach, Teacher, Experience Designer and Founder of business transformation consultancy Company Road.

    Company Road was founded by Chris Hudson, who saw over-niching and specialisation within corporates as a significant barrier to change.

    Chris considers himself incredibly fortunate to have worked with some of the world’s most ambitious and successful companies, including Google, Mercedes-Benz, Accenture (Fjord) and Dulux, to name a small few. He continues to teach with University of Melbourne in Innovation, and Academy Xi in CX, Product Management, Design Thinking and Service Design and mentors many business leaders internationally.


    For weekly updates and to hear about the latest episodes, please subscribe to The Company Road Podcast at https://companyroad.co/podcast/

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    50 mins

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