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The Client-Centric CMO

The Client-Centric CMO

By: MomentumABM
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About this listen

 The Client-Centric CMO podcast spotlights the stories and insights of marketing leaders who put customers at the center of their strategies. Hosted by Alisha Lyndon, CEO of MomentumABM, each episode features deep-dive conversations with CMOs and senior executives who are redefining what it means to lead with a customer-first approach. Join us to explore the challenges and successes of client-centric marketing. Our guests – leading CMOs and senior marketing executives – share their experiences driving innovation and best practices of modern marketing leadership. Whether you’re a seasoned executive or an aspiring leader, The Client-Centric CMO podcast offers a unique window into the mindset and methods of the best and brightest in the industry, providing inspiration to transform your approach and elevate your brand. Tune in to gain fresh perspectives on how today’s marketing leaders prioritize client needs in an ever-evolving landscape. Brought to you by MomentumABM, creators of The Account-Based Marketing podcast. You can get in touch by emailing info@momentumitsma.com or visiting our website momentumabm.com2024 Economics Marketing Marketing & Sales
Episodes
  • Duco: The new rules of client-centric growth

    Duco: The new rules of client-centric growth
    Jul 25 2025

    What does it take to make client centricity more than a slogan? Margaret Franco, CMO, Duco, reveals how aligning product, sales, and marketing unlocks growth in today’s demanding B2B landscape.
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    40 mins
  • Virtusa: A zero-distance approach to client-centric excellence

    Virtusa: A zero-distance approach to client-centric excellence
    Apr 30 2025

    In this episode of The Client-Centric CMO, Brian Jochum shares how Virtusa has transformed its marketing by leveraging customer insights, strategic focus, and innovative technologies to prioritize client needs.
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    27 mins
  • Ricoh: From products to partnerships – a client-led transformation

    Ricoh: From products to partnerships – a client-led transformation
    Apr 3 2025

    How do you evolve from product-push to client-first success? Lauren Sallata cuts through the rhetoric of client-centricity, revealing what it really takes to build powerful, profitable client relationships in today's complex B2B landscape.
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    29 mins
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