The Cheat Sheet with Grant Packard: A Professor’s POV on the Future of Marketing
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The Cheat Sheet with Grant Packard: A Professor’s POV on the Future of Marketing
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About this listen
🎓 In this mini-episode, we have an “office hours” style chat with Grant Packard, an Associate Professor & the Program Director of the Master of Marketing at the Schulich School of Business! We take a small trip down memory lane but spend most of the time picking his brain on the future of marketing.
More specifically - we chat about the rapidly evolving marketing world (thanks AI🤖) & hear his timeless tips on how to navigate it.
We also learn a bit more about the inspiring story on how he got his start in the industry & the lessons that came with it (hint: it involves driving an old truck to NYC, working at the first digital agency & late-night limos).
As a quick reminder - in addition to long-form interviews with our incredible guests, we’re releasing short-form content that will answer the most burning questions that we receive from students/new grads. Have any topics in mind? Send us a message: 4pspod@gmail.com.