Are you feeling stuck, like your business has lost momentum, or maybe you're questioning if you're the problem?

I see you, and you're definitely not alone. So many photographers are feeling the pinch right now, especially in the luxury family and boudoir markets. In this episode, I get real about what's happening in our industry and why it's not your fault.

The world has changed, and so have our clients' priorities.

I'll share some honest, actionable ideas to help you shift with the market—without losing your passion or your sanity. We'll talk about offering digital-only packages, blending family and business sessions, and how a little diversification can open up new streams of income.

Plus, I'll remind you that it's okay to ask for help and that your business isn't stuck forever—it's just evolving.

Main topics covered:

- Current challenges in portrait photography

- Emotional impact of market changes

- Creative sales strategies for tough times

- Combining personal and business branding

- Embracing change and seeking support

Ever felt like the photography industry is changing faster than you can keep up? Or maybe you’re wondering if personal brand photography is really a sustainable path, especially when everyone’s talking about AI, economic downturns, and “the death of photography”? I get it—these are the questions that keep us up at night, especially when you’re trying to build a business that feels both creative and secure.

In this episode, I chat with the wonderful Sarah Morgan, a portrait and brand photographer from San Diego who’s seen it all—from shooting weddings on film in the 80s to navigating the digital revolution and now thriving in the world of personal branding. We dig into the real challenges of shifting genres, pricing your work with confidence, and how to create an experience that clients rave about (even when things go sideways on shoot day). Sarah shares her honest journey, including the moments she was sweating bricks and the lessons she’s learned about rolling with the punches and building trust with clients.

If you’ve ever wondered how to weather industry storms, find your niche, or just want to hear how another photographer has made personal branding work for her lifestyle (hello, no more schlepping gear to the beach at sunset!), this episode is for you. We also talk about the power of automation, why ongoing learning matters, and how to create a collaborative, creative process that lights you up.

Main topics covered:

- Navigating industry changes and economic downturns

- Transitioning from weddings/families to personal brand photography

- Building client trust and handling shoot-day curveballs

- Pricing strategies and confidence

- The impact of automation and ongoing education

Feeling a little behind?

Like you’ve been working hard behind the scenes… but not showing up as much as you “should”?

Same. And you’re not alone.

This episode is a soft, honest reminder that your value isn’t measured by how visible you are.

If you’ve been building quietly, holding everything together, or just doing your best with what you’ve got — this one’s for you.

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