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The Business of Marketing

The Business of Marketing

By: Advertising Week
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 Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser focus on driving demand and growth. Every episode we sit down with industry pioneers to uncover insights that can transform your marketing game. Whether you’re looking to refine your strategy or just searching for inspiration, this is where you’ll find the expertise to elevate your business. Tune in and let’s decode the business of marketing together.Copyright © 2025 path7.io Economics Management Management & Leadership Marketing Marketing & Sales
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Episodes
  • Marc Webbon, Co-Founder and CEO, Wonderhatch

    Marc Webbon, Co-Founder and CEO, Wonderhatch
    May 13 2025
    Marc Webbon, Co-founder and CEO of Wonderhatch, shares how his agency evolved from a production house to a full creative and strategic partner for brands like Spotify, Ford, and the British Film Institute. Recorded live at Advertising Week Europe, Mark discusses why authentic, problem-solving content wins today, how deep client understanding drives success, and why […]
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    33 mins
  • Helen Keelan, Senior Sales Director, LG Ads

    Helen Keelan, Senior Sales Director, LG Ads
    May 8 2025
    Join Helen Keelan, Senior Sales Director at LG Ads, as she unpacks the evolution of connected TV and how LG is redefining media, data, and viewer journeys. Discover the power of home screen advertising, how brands can tap into real-time audience insights, and why smart targeting on smart TVs is the future of impactful engagement.
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    27 mins
  • James Grant, SVP and Head of Advanced TV, Equativ

    James Grant, SVP and Head of Advanced TV, Equativ
    May 6 2025
    In this episode, we’re joined by James Grant, SVP and Head of Advanced TV at Equativ, a global ad tech platform powering the future of video advertising James shares how streaming is transforming TV, why outcome-based measurement is on the rise, and what marketers need to know about identity, transparency, and the next wave of addressable advertising.
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    30 mins

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