This week The Sports Economist sits down with Maggie Hughes and Quentin Wolfe, captains of Midnight Runners San Francisco, to explore how run clubs create economic and social value in urban communities. The conversation dives into Midnight Runners' unique format - nighttime runs with music, themed events, and inclusive pacing that stops every mile to regroup. Starting in London over a decade ago, the movement has expanded to 18 cities globally, with four locations in the US alone.

The discussion examines the economic ripple effects of organized running communities, from supporting local businesses to driving running tourism. Maggie and Quentin share insights on their data collection methods, tracking everything from attendance patterns to retention rates across different event types. They explain how the volunteer-driven model maintains authenticity while building genuine social connections that combat urban loneliness.

Beyond economics, the episode explores behavioral nudges that keep runners engaged, from themed runs to accountability partnerships formed within the community. The captains discuss transferable leadership skills gained from managing large groups, negotiating partnerships, and building brand awareness. Personal stories highlight how running builds confidence and creates lasting friendships, while their upcoming Bay to Breakers celebration showcases the playful, inclusive culture that defines Midnight Runners.