The Business Behind the Game: Inside LA Rams Partnership Strategy cover art

The Business Behind the Game: Inside LA Rams Partnership Strategy

The Business Behind the Game: Inside LA Rams Partnership Strategy

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Tyler Potts, Senior Director of Partnership Sales for the LA Rams, breaks down the sophisticated world of sports partnerships that go far beyond simple logo placement. The conversation explores how teams create authentic connections between brands and fans through strategic partnerships that align with team culture and community values. Potts shares behind-the-scenes stories including the innovative draft house concept, the heartwarming response to LA fires with the fire department partnership, and community impact initiatives like the PacSun clothing donation program. The discussion covers partnership evaluation criteria, measuring success through fan engagement, and how partnerships have evolved from traditional signage to content-driven, data-focused collaborations. Potts also discusses the Rams' academic partnership with LMU, youth sports initiatives including girls flag football, and preparation for hosting major global events like the World Cup, Olympics, and Super Bowl at SoFi Stadium.

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