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The Build: Concept to Creation

The Build: Concept to Creation

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With The Build, we’re pulling back the curtain to reveal the nitty gritty details of turning a concept into a living, breathing, eatery. In this episode we tackle one of the biggest obstacles to realizing your concept: the lease.

Plus, this episode introduces a key player in making Ursula 2.0 a reality. Meet Lani Halliday: event producer, baker, brand builder, and hilarious human. Get to know her and how she got wrapped up in Eric’s vision.

The Build is produced by Taylor Early, Armen Spendjian, H Conley, Matt Patterson, and hosted by Alex McCrery and Jenny Goodman.
Audio engineering by Armen Spendjian, H Conley and Matt Patterson.

Additional Music in this episode by HolinzaCC0, Jahzzar, & TGR Banks.

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.