The Brand Growth Secret: Advocacy Marketing with Henry Barton
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The Brand Growth Secret: Advocacy Marketing with Henry Barton
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Henry Barton, Global Head of Network & Community at Duel Tech, joins Lara Schmoisman to reveal how the smartest fashion, beauty, and lifestyle brands turn their most passionate customers into unstoppable advocates—and why community is your ultimate growth engine.
We'll talk about:
- Why your most loyal customers are your most powerful marketing channel—and how to activate them
- The difference between brand “fans” and true “advocates” (and why it matters)
- How to find and nurture your brand’s real community—not just followers
- The compounding power of advocacy-driven growth in fashion, beauty, and lifestyle brands
- Real examples of brands leveraging advocacy to outpace competitors without bigger ad budgets
- Why community building should be in the C-suite conversation—not just marketing’s to-do list
- The mindset shift from acquisition to amplification—and why it’s the future of brand growth
For more information, visit Henry Barton's LinkedIn.
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Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
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