In this tactical solo episode, Bertrand pulls back the curtain on why every serious business owner needs a book — not for ego, but for marketing dominance.
He shares a live breakdown of how he would scale a supplement brand like Gray Matter using a book-based funnel strategy to create instant trust, build a paying audience, and lock in long-term sales.

You’ll learn why a book is the ultimate trust anchor in a skeptical world,
how to weave product sales inside your book and digital programs,
and why this strategy works for any industry — from supplements to cleaning services to coaching.

Bertrand also shares behind-the-scenes insights into how he’s using this method to build his own health and wealth empire.

• Why a book makes you an instant expert in today’s marketplace.

• How to use a book to turn strangers into paying customers who already trust you.

• Why selling $5–$20 books is smarter than giving away free lead magnets.

• The blueprint for creating a book funnel that sells your core product (Gray Matter, supplements, services, etc.) on the backend.

• How to create a 30-day challenge that drives community, loyalty, and automatic reorders.

What book could you write that would position you as the authority in your industry — and also sell your backend products or services naturally?
(Start brainstorming your first 3 chapter ideas.)

➡️ Order the Ascension Journal on Amazon now — and start tracking your growth like a 1% Man.
➡️ Share this podcast episode with a brother building his empire — and tag me on all platforms @bngampa.
➡️ Interested in Gray Matter? Use My exculsive link Click here