Welcome to another exciting episode of the Embellish Podcast! 🎙️ In this episode, we sit down with Michael Frazier, the founder of Reverence Bourbon, based out of Nashville, Tennessee. Michael shares his incredible journey from being a firefighter to launching a successful bourbon brand that pays homage to his personal story and Tennessee roots.

Timestamps: 00:00 - Introduction 00:40 - Meet Michael Frazier and Reverence Bourbon 01:13 - Michael's Background and Journey 02:09 - The Birth of Reverence Bourbon 05:04 - Balancing Firefighting and Entrepreneurship 09:05 - The Challenges of Launching During the Pandemic 12:16 - Why Nashville? 15:10 - The Impact of Tennessee State University 20:03 - The Role of Guidance Whiskey 24:03 - The Memphis Hustle in Nashville 25:55 - Working with Nashville Craft Distiller 32:22 - Future Plans for Reverence Bourbon 35:03 - Creating Unique Bourbon Batches 39:04 - Expanding into Cigar Lounges 43:11 - Regal Experiences Group and Pssita Fest 46:14 - Where to Find Reverence Bourbon in Nashville

Key Highlights:

Michael's transition from a career in firefighting to becoming a bourbon entrepreneur.

The inspiration behind Reverence Bourbon and its deep connection to Michael's personal story.

The challenges and triumphs of launching a brand during the COVID-19 pandemic.

The importance of community and local support in Nashville.

The unique flavor profile and exclusivity of Reverence Bourbon.

Exciting future plans, including expanding into cigar lounges and creating unique bourbon experiences.

Connect with Michael Frazier and Reverence Bourbon:

Website: https://reverenceenterprises.com/

Instagram: @reverencebourbon

Follow Embellish Podcast:

Instagram: @EmbellishPod

TikTok: @EmbellishPod

Don't forget to like, comment, and subscribe for more inspiring stories and insightful conversations! 👍🔔

#EmbellishPodcast #ReverenceBourbon #Bourbon #Whiskey #Entrepreneurship #Nashville #Tennessee #CigarLounge #CraftDistillery #SmallBusiness #Podcast #MichaelFrazier