In this episode, host Bill Howser is joined by marketing strategist Andy Stickle and business coach Vicky Vitelli to explore what it really takes to build a business that clients naturally gravitate toward.

From the psychology of attraction in business to practical tools like lead magnets, books, and storytelling, the discussion unpacks how to position yourself as the go-to local expert. Andy shares why giving more than you capture generates long-term loyalty, while Vicky explains how shifting from “technician” to “business owner” mindset transforms growth potential.

You’ll also learn why storytelling is one of the most powerful ways to help potential clients recognize problems they didn’t even know they had—and why every solution inevitably creates new opportunities for business growth.

Whether you’re a small business owner, a coach, or an entrepreneur looking to expand your reach, this episode will give you strategies to attract customers consistently—without chasing them down.

What if the ultimate secret to entrepreneurial success isn’t about following someone else’s blueprint — but about writing your own?

In this episode of The Bill Hauser Podcast, Bill reveals the one thinking model that 100% of successful entrepreneurs and billionaires use to win in business and life: the ability to form their own decision-making principles.

Drawing inspiration from Ray Dalio’s Principles, Jeff Bezos’s unique management practices, and personal lessons from years of trial, error, and mentorship, Bill unpacks why copying strategies can only take you so far — and why the real breakthroughs come when you define your own authentic playbook for success.

If you’re tired of chasing the “right” answer from others and are ready to build a business that reflects your values, vision, and leadership style, this episode is your roadmap.

In this episode of The Bill Hauser Podcast, Bill unpacks why 99.9% of businesses stay small—and how you can break free from the trap. He reveals the dangers of running what he calls a “personal services corporation,” where the owner becomes the bottleneck, and shares how to shift your mindset toward building a true business asset that works with or without you.

From the importance of slow thinking and reflection, to making bold, high-value decisions that pull you forward, Bill walks through practical steps to escape the cycle of busyness and step into scalable growth. Whether you’re stuck wearing too many hats, hesitant to hire, or afraid to invest in marketing, this episode will challenge you to think bigger, act bolder, and set a vision that demands action.