From $0 to $5 Million: My First 3 Years in Business
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From $0 to $5 Million: My First 3 Years in Business
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Summary
In this raw and unfiltered episode, I break down the real story behind going from $0 to $5 million in just three years — and how those early decisions laid the foundation for a $50M+ business.
This isn’t a highlight reel. It’s the truth.
From quitting a $265K sales job out of pure disgust… to burning through $45,000 in savings… to sitting in a Starbucks paralyzed by fear… to finally making 15 sales in 30 days with my back against the wall — this episode walks through the exact turning points that changed everything.
You’ll hear:
- Why having money actually made me soft
- The eight-month mistake that nearly killed my dream
- The “$5,000 left” moment that forced massive action
- How one Google Ads experiment unlocked scale
- The COVID pivot that 10x’d the company in one year
- Why spending nearly $1M/year on marketing was the best decision I ever made
- The mindset shift between reinvesting vs. monetizing
If you’re an entrepreneur who feels stuck, comfortable, scared to scale, or unsure when to go “all in,” this episode is your wake-up call.
Success didn’t happen overnight.
But the turning points did.
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