This week, I’m joined by Adam Pecoraro — a no-BS fitness coach who’s been helping men lose body fat sustainably. We dive into the biggest lies still being pushed in the fitness industry, why extreme methods like carnivore still get attention, and how social media fuels unrealistic physique standards through hidden steroid use. Adam shares what a bare-minimum realistic week looks like for busy men, and what actually sets apart clients who lose 30+ pounds and keep it off for good.

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Timestamps:
00:25 Meet Adam Pecoraro: His Fitness Journey and Coaching Style
02:22 What It’s Like Living and Coaching in Canada
04:27 The Biggest Fitness Lie Still Pushed in 2025
06:05 Debunking the Carnivore Diet and Its Health Claims
09:13 Liver King, Lies, and the Rise of Influencer Misinformation
10:25 The Truth About Steroids in Hollywood and Social Media
16:28 Common Fat Loss Mistakes Men Make in 2025
20:09 A Realistic Weekly Workout Plan for Busy Men
25:45 Why Knowing What to Do Isn’t Enough for Fat Loss
28:27 Why Men Keep Falling for Unsustainable Diets
30:52 What Sets Apart Men Who Lose 30+ lbs and Keep It Off
37:48 Adam’s Hot Take That Sparks Controversy
39:34 One Modern Trend Adam Wishes Would Disappear
42:55 How to Connect With Adam Pecoraro Online