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The Beef Brief

The Beef Brief

By: Greater Omaha Packing Company Inc.
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Welcome to The Beef Brief, your go-to podcast for producers, hosted by Sara Cover, Supplier Development Program Manager at Greater Omaha Packing. Join Sara and her expert guests—cattle buyers, industry experts, and GO leaders—as they dive into the topics that matter most to today’s beef producers. From market updates to production insights and everything in between, The Beef Brief is your source for actionable information and engaging discussions to help you stay ahead in the industry. Tune in to stay informed, inspired, and connected. Visit our website: Greateromaha.com/producerinsightsGreater Omaha Packing Company, Inc. Politics & Government
Episodes
  • Succession on the Ranch: Planning for the Next Generation
    May 16 2025

    Guest: Nicole Steiner, Agriculture & Farm Succession Planning Attorney, Wright & Moore Law Co. LPA


    In this episode of The Beef Brief Podcast, we sit down with Nicole Steiner, an attorney specializing in agricultural law and farm succession planning. Nicole brings valuable insight into one of the most critical—and often most overlooked—aspects of running a successful farm or ranch: what happens next.

    Nicole shares real-world strategies for ensuring your legacy continues across generations, from preparing legal frameworks to navigating family dynamics. Whether you’re a seasoned producer or just beginning to think about transition planning, this episode offers practical guidance that can help protect your operation’s future.

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    18 mins
  • The Beef Brief - Greg Ibach
    Apr 25 2025

    From his family’s farm in Sumner, Nebraska, to the national spotlight in Washington D.C., Greg Ibach has always stayed grounded in agriculture. In this episode, we sit down with the former U.S. Under Secretary of Agriculture for Marketing and Regulatory Programs to talk about his journey—from generational farming to shaping ag policy at the highest level.

    Now serving as the Under Secretary in Residence at the University of Nebraska-Lincoln’s Institute of Agriculture and Natural Resources, Ibach shares insights on his current work in climate-smart agriculture and the path forward for sustainable food systems.

    Join us for a conversation about the future of farming, the importance of rural communities, and why Nebraska is still at the center of it all.

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    18 mins
  • Navigating Risk: LRP’s & Risk Management with Zak Sible
    Mar 11 2025

    In this episode of The Beef Brief, host Sara Cover sits down with Zak Sible from Blue Reef Insurance to discuss Livestock Risk Protection (LRP) and its role in managing risk for producers. Zak breaks down how LRP works, key factors to consider when evaluating coverage, and how producers can use it to protect against market volatility. Tune in for expert insights on risk management strategies to help safeguard your operation.

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    18 mins

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