How to Use AI to Cut Customer Research Time in Half

Most B2B marketers know customer research is crucial, but gathering and acting on insights can be so time consuming.

This week, we're breaking down exactly how you can leverage AI tools to dramatically speed up your customer research - without losing the valuable depth and insights you rely on.

We've experimented extensively and will share the exact process that allows marketers in small teams to finally complete customer interviews efficiently. Using AI the right way can transform qualitative data into clear, actionable insights faster than ever.

Tune in and learn:

+ The best AI tools for transcribing and summarizing customer interviews

+ How to avoid common pitfalls (like AI hallucinations!)

+ The quickest way to build accurate, insightful customer avatars

This episode is a must-watch for B2B marketers tired of customer research always falling off the to-do list.

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🔗 Links + CTAs

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💼 Need help running your own LinkedIn Thought Leadership Ads? https://theb2bplaybook.com/linkedin-ads-agency

🧠 Learn how to drive revenue across your organisation with CRO School: https://theb2bplaybook.com/cro-school

🎓 Join our Demand Generation Program: https://theb2bplaybook.com/demand-generation-course

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🧑‍🎓ACCESS our B2B COURSES: https://theb2bplaybook.com/courses

📺 YouTube: https://www.youtube.com/@theb2bplaybook

📩 Newsletter: https://theb2bplaybook.com/newsletter/

📚 Latest content: https://theb2bplaybook.com/

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00:00 How to Accelerate B2B Research with AI

01:09 Quick Recap: Our Proven '5 BEs Framework'

02:39 Why Customer Interviews Keep Getting Ignored

04:00 The Truth About AI and Customer Research

05:52 Can AI Really Replace Qualitative Research?

08:48 The Best AI Tools for Recording & Transcription

11:15 How AI Summarizes Customer Conversations

12:11 Real-Life Example: Quick Customer Insights Capture

13:19 Crucial Step: Validate Your AI Findings

14:43 Creating Your Dream Customer Avatar with AI

15:15 Advanced Tip: Custom GPT for Deep Insights

16:00 Aligning Marketing, Sales, and Product Teams with AI

16:36 Key Watch-outs When Using AI in Research

17:41 Avoid AI Hallucinations with These Simple Steps

18:46 Secrets to Capturing Powerful Customer Quotes

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/demand-gen...

S07 E183 - The B2B Playbook

#b2b #b2bmarketing #digitalmarketing #b2bsaas #AI #CustomerResearch

Most B2B teams obsess over defining their Ideal Customer Profile (ICP). But what about the people you should never market to?

This week, we reveal why defining your Anti-ICP is just as critical as your ICP—and how doing so could save your team thousands in wasted ad spend, misaligned sales efforts, and churned customers.

We also share the powerful go-to-market process of Cataloguing the Market—a strategy that helps you validate who’s actually a good fit before you waste a single dollar on ads or outbound.

Tune in and learn:

+ How to identify and define your Anti-ICP (with examples)

+ The 80/20 analysis that reveals who’s a drag on your business

+ Why Cataloguing the Market gives you unfair timing advantage

If you’re tired of spending time and money chasing the wrong accounts—or if you’re looking to finally build a sustainable demand engine = this episode is a must-watch.

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🔗 Links + CTAs

-----------------------------------------------------

💼 Need help running your own LinkedIn Thought Leadership Ads? https://theb2bplaybook.com/linkedin-ads-agency

🧠 Learn how to drive revenue across your organisation with CRO School: https://theb2bplaybook.com/cro-school

🎓 Join our Demand Generation Program: https://theb2bplaybook.com/demand-generation-course

-----------------------------------------------------

🧑‍🎓ACCESS our B2B COURSES: https://theb2bplaybook.com/courses

📺 YouTube: https://www.youtube.com/@theb2bplaybook

📩 Newsletter: https://theb2bplaybook.com/newsletter/

📚 Latest content: https://theb2bplaybook.com/

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00:00 Stop Wasting Time on the Wrong Customers

01:06 What is the 5 BEs Framework?

02:19 Why You Need an Anti-ICP

03:20 $10K Wasted on the Wrong Fit

05:31 How to Identify Your Anti-ICP

06:49 Ask Your Team: Who Do You Hate Working With?

07:49 Documenting Red Flag Customers

08:28 Firmographics vs Demographics

09:36 Use Case Clarity: Where You Deliver Value

10:35 What Anti-ICPs Tell You About the Buying Committee

11:04 What is “Cataloguing the Market”?

12:19 How Cataloguing Prevents Wasted Spend

13:31 Why Predictable Revenue Broke Go-To-Market

14:43 How Timing Drives Smarter Spend

16:34 Precision Over Pressure: Striking at the Right Time

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/demand-gen...

S07 E182 - The B2B Playbook

#B2BMarketing #GoToMarketStrategy #DemandGeneration #MarketingStrategy

Why Your B2B GTM Strategy Needs the 5 BEs Framework Now

Most B2B marketing frameworks only show you part of the picture. But in 2025, you need one complete system to align brand, demand, and sales around your Ideal Customer.

That’s why we created the 5 BEs Framework.

This week, we show you how to move beyond demand generation and build a complete go-to-market strategy—tailor-made for small B2B teams.

We’ve used the 5 BEs to help B2B marketers in both small and large orgs drive more pipeline, get sales and leadership buy-in, and scale trust across the entire buying journey.

Tune in and learn:

+ How the 5 Stages of Awareness connect brand and demand

+ Why Demand Gen marketers are the new GTM Architects

+ How to scale trust and pipeline—without more headcount

This episode is a must-watch if you’re in a small marketing team and need a single system to punch above your weight, align your org, and make marketing finally feel like it's working.

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🔗 Links + CTAs

-----------------------------------------------------

💼 Need help running your own LinkedIn Thought Leadership Ads? https://theb2bplaybook.com/linkedin-ads-agency

🧠 Learn how to drive revenue across your organisation with CRO School: https://theb2bplaybook.com/cro-school

🎓 Join our Demand Generation Program: https://theb2bplaybook.com/demand-generation-course

-----------------------------------------------------

🧑‍🎓ACCESS our B2B COURSES: https://theb2bplaybook.com/courses

📺 YouTube: https://www.youtube.com/@theb2bplaybook

📩 Newsletter: https://theb2bplaybook.com/newsletter/

📚 Latest content: https://theb2bplaybook.com/

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00:00 Why Small Teams Need a Complete GTM Framework Now

01:00 The Origin Story of the 5 BEs Framework

02:20 Should Brand and Demand Be Separate?

03:50 One Budget, One Team: The Reality of Small Team Marketing

05:20 Why Demand Gen Marketers Need to Think Bigger

07:00 How the 5 Stages of Awareness Connect Brand & Demand

08:40 Making Brand and Demand Work in Tandem

10:20 The Power of Aligning Around Your ICP

12:00 How Demand Gen Marketers Act as GTM Connectors

13:40 BE HELPFUL: The Secret to Trust-Based Content

15:20 How to Cut Through the Noise With Meaningful Content

17:00 BE SEEN: Amplifying Trust With Smart Distribution

19:00 Avoiding the Disconnect Between Brand & Performance

21:00 BE BETTER: Operational Efficiency & Continuous Testing

23:00 BE THE BEST: Where AI & Innovation Power the Flywheel

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/demand-gen...

S07 E181 - The B2B Playbook

#B2BMarketing #GoToMarketStrategy #DemandGeneration #MarketingStrategy