In this episode of Human Marketing, host Chris Nelson sits down with Phil Treagus-Evans, CEO & Co-Founder of Giraffe Social and author of Human First Marketing, to explore how brands can stay trusted and authentic in an world of AI.

They unpack the journey behind Giraffe, why human-first content resonates, and how the EMPATH framework can unlock deeper audience connection.

From navigating AI-generated avatars to building trust through employee-led content, this episode is a practical guide for B2B marketers looking to stand out with real stories and real people.

Perfect for founders, marketers, and creators rethinking what it means to be seen, trusted and remembered in a crowded landscape.

Connect with Phil Treagus-Evans on LinkedIn

Follow Giraffe Social on LinkedIn

Visit Giraffe Social's Website

Buy Phil's book, 'Human First Marketing' on Amazon

Hosted by Chris Nelson, Founder of Human Video

Connect with Chris on LinkedIn

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Video Podcast Remotely Developed, Produced, Edited & Distributed by Human Video

Learn more at Human Video's Website

• (00:00) - Meet Phil: From Retail to Human First Vision
• (05:26) - Inside Giraffe: What They Do and How They Grew
• (07:13) - The Book Begins: What Inspired Human First Marketing
• (12:14) - Writing the Book: From Idea to Playbook
• (15:57) - Releasing the Book: Reactions, Launch Stress & Impact
• (20:18) - Global Lives: Travel, Remote Work, and Human Connection
• (27:30) - Humanising Brands: From Avatars to Authenticity
• (34:30) - The EMPATH Framework: Real Audience Understanding
• (43:00) - AI in Marketing: Trust, Stock Photos & Synthetic Faces
• (50:20) - Content That Builds Trust: What Brands Should Focus On
• (54:27) - Why Raw Video Wins: Authenticity Over Perfection