Eliminate Sales Calls? Yes, Really.

What if your entire sales process could feel human, high-touch, and not require a single call?

This week on Calm is the New KPI, I’m joined by Becky Pierson Davidson, founder of Affinity Collective, a product strategy agency for community-driven businesses. Becky shares how she’s turned the traditional, time-consuming sales process on its head—closing $15K+ client engagements with zero sales calls.

Instead of long proposal timelines, back-to-back Zooms, and ghosted bookings, Becky uses a thoughtful, asynchronous process: pitch decks, Loom videos, and warm DMs. The result? A system that respects her time, delights clients, and converts beautifully.

We talk about:

• Why she ditched the “book a call” CTA after one too many no-shows
• How to build a sales process that mirrors your service delivery
• Creating personalized-but-repeatable Loom videos that sell for you
• Building referral relationships that actually work
• The key role productized services play in making async sales possible

Whether you're an introvert, hitting a capacity ceiling, or just curious about doing sales differently, this episode is a must-listen.

Learn More about Becky Pierson Davidson

• Affinity Collective Website
• Connect on Instagram or LinkedIn
• Subscribe to her newsletter for community-driven strategy insights

Learn More about Susan Boles

• BeyondMargins.com
• Check out the Services Guide
• Follow Susan on LinkedIn

✨ Want a sales process that works while you sleep?
We can design and implement your asynchronous sales system in a single-day intensive. Learn more at beyondmargins.com/services.

• (00:00) - Introduction: The Sales Call Dilemma
• (01:39) - Scaling a Client-Based Business
• (02:04) - Eliminating Sales Calls: Is It Possible?
• (03:16) - Guest Introduction: Becky Pearson Davidson
• (05:12) - Becky's Asynchronous Sales Process
• (11:57) - Building Trust and Customization
• (37:43) - Final Thoughts and Takeaways

Grab the Calm Service Design + Delivery Swipe File here