Meet Lodgify - your powerhouse all-in-one vacation rental software built especially for hosts just like you. From direct bookings to full automation, Lodgify provides everything you need to grow your brand, increase profits, and simplify daily operations. With over $3,000 worth of free onboarding, you’ll get personalised support to help you build a stunning direct booking website and manage reservations, payments, and guest communication all from one easy-to-use dashboard or mobile app. Join thousands of hosts who are ditching high OTA fees and taking back control with Lodgify’s trusted, flexible platform. Use code ABP20 for 20% off all yearly and bi-yearly plans until September 30th, 2025.

https://lodgify.com/?afmc=2cq

Let me ask you something — if someone lands on your profile or hears your elevator pitch, can they instantly tell what you do, who you help, and why they should care? Because if not, you’re not just blending in… you’re invisible — and invisible doesn’t sell. In today’s episode, we’re diving deep into why your messaging matters more than your logo, your website, or your reels, and how a strong core message instantly builds trust, authority, and connection with your ideal clients. I’ll show you how to craft a message so clear it makes people stop scrolling, lean in, and say — “Yep…That’s me.” Let’s Get into It!

THE AIRBNB BLUEPRINT CONSULTANT – CONTACT US

https://welcome.airbnbblueprint.co.uk

KEY TAKEAWAYS

• Your core message is your business identity in one sentence — it defines who you serve and what transformation you deliver.
• Your secondary messages are your stories, beliefs, and proof points that build trust and connection.
• A strong message attracts your ideal clients and repels the wrong ones — and that’s exactly what you want.
• Clarity builds confidence. Confusion costs you opportunities.
• “Visibility hates vagueness.” Be bold and clear in your communication.
• Every piece of content — from your posts to your pitches — should align with your core and secondary messages.
• People don’t just buy from brands; they buy from people.
• Keep testing and refining your message. Your business will evolve — your message should too.

BEST MOMENTS

“Your message isn’t your logo or your website — it’s the heartbeat of your business.”

“If your audience reads your message and says, ‘That’s me!’ — you’ve nailed it.”

“Clarity converts. Confusion costs you.”

“Visibility hates vagueness — people trust clarity.”

“Your message should attract the right people and repel the wrong ones.”

“People resonate with you, not just your brand.”

EPISODE RESOURCES

Book a strategy call with The Airbnb Blueprint Consultant: https://calendly.com/airbnbblueprint

LINKS

FREE Airbnb Blueprint Coaching Community – Join here

HOST BIOS

Alex & Pooh have built a portfolio of over 16 Serviced Accommodation Units and 10 Buy-To-Lets collectively over the last 5 years. This Airbnb business has given them both the freedom to design their own lifestyles.

Pooh left a corporate career as an electrical engineer to spend more time with his young family.

Alex enjoys life in sunny Spain, road cycling, and hiking in the Tramuntana mountains.

Meet Lodgify - your powerhouse all-in-one vacation rental software built especially for hosts just like you. From direct bookings to full automation, Lodgify provides everything you need to grow your brand, increase profits, and simplify daily operations. With over $3,000 worth of free onboarding, you’ll get personalised support to help you build a stunning direct booking website and manage reservations, payments, and guest communication all from one easy-to-use dashboard or mobile app. Join thousands of hosts who are ditching high OTA fees and taking back control with Lodgify’s trusted, flexible platform. Use code ABP20 for 20% off all yearly and bi-yearly plans until September 30th, 2025.

https://lodgify.com/?afmc=2cq

In this episode, Alex breaks down one of the most important lessons for anyone building an Airbnb or sourcing business — knowing your worth.

Too many new connectors and hosts undervalue their time, hesitate to charge, or treat their work like favors instead of business. Alex shares the mindset and method that changed everything for him: The 15% Rule.

You’ll learn how this simple, repeatable rule can transform your approach, help you speak with confidence about money, and build a real, sustainable income from your connections.

If you’ve ever struggled to say your price out loud or felt awkward asking to be paid — this episode is going to change that.

THE AIRBNB BLUEPRINT CONSULTANT – CONTACT US

https://welcome.airbnbblueprint.co.uk

KEY TAKEAWAYS

• The 15% Rule: Why charging 15% of every confirmed booking keeps your business structured and professional.
• People respect boundaries — setting your rate early attracts serious clients and filters out time-wasters.
• If you start by giving things away for free, it’s hard to charge later — people don’t “unlearn” free.
• Confidence builds trust. When you state your rate calmly and clearly, others follow your lead.
• Always confirm your fee in writing and get paid when the booking is confirmed, not after checkout.
• Protect your time — you’re not running favors, you’re running a business.
• Clarity beats cleverness: one sentence can position you as a professional.
• Consistency in your habits, tone, and follow-up proves your value more than any sales pitch ever could.
• When you value your own time, you attract the kind of clients who do the same.

BEST MOMENTS

“The moment you remove the word free from your vocabulary, your business begins.”

“If you can’t say your number out loud, how can anyone else believe in it?”

“15% isn’t just a number — it’s a statement that your time, skill, and effort matter.”

“Confidence is contagious. When you know your value, others feel it.”

“The people who pay you respect you more. The ones who get it for free disappear when they don’t need you.”

LINKS

FREE Airbnb Blueprint Coaching Community – Join Here

https://www.facebook.com/groups/2342454789487705

HOST BIOS

Alex & Pooh have built a portfolio of over 16 Serviced Accommodation Units and 10 Buy-To-Lets collectively over the last 5 years. -

This AirBnB Business has allowed each of them to create their own tailor-made ‘lifestyle by design.’

Pooh chose to escape the corporate life as an electrical engineer instead to spend his time at home with his young and growing family, and Alex likes to spend most of his time in sunny Spain enjoying his love for road cycling or even hiking in the Tramuntana mountain ranges.

Meet Lodgify - your powerhouse all-in-one vacation rental software built especially for hosts just like you. From direct bookings to full automation, Lodgify provides everything you need to grow your brand, increase profits, and simplify daily operations. With over $3,000 worth of free onboarding, you’ll get personalised support to help you build a stunning direct booking website and manage reservations, payments, and guest communication all from one easy-to-use dashboard or mobile app. Join thousands of hosts who are ditching high OTA fees and taking back control with Lodgify’s trusted, flexible platform. Use code ABP20 for 20% off all yearly and bi-yearly plans until September 30th, 2025.

https://lodgify.com/?afmc=2cq

In this episode, Alex shares how to escape the overcrowded contractor market and tap into hidden pockets of demand that most hosts completely overlook. By leaning into overlooked niches like film & TV productions, NHS staff, insurance placements, and event crews, you can secure long-term, higher-paying bookings — without battling in the same Facebook groups as everyone else.

If you’re serious about building a profitable Airbnb business that’s stable year-round, this episode is packed with practical strategies you can use to stand out and scale.

THE AIRBNB BLUEPRINT CONSULTANT - CONTACT US

https://welcome.airbnbblueprint.co.uk

KEY TAKEAWAYS

• Stop fishing in the busiest pond (contractor Facebook groups) — think differently to grow.
• Hidden demand niches include:
• Film & TV crews who book blocks of apartments near sets.
• NHS teams on rotation needing reliable, quiet homes.
• Insurance & loss adjusters housing families during repairs.
• Local authorities relocating tenants or placing carers.
• Event crews, exhibitions & touring teams looking for short-term housing.
• These niches value certainty and ease more than low prices.
• Building relationships with coordinators creates repeat, stress-free bookings.
• Protect your margins: solving problems justifies your 15%+ fee.
• Create a small bench of trusted hosts and a “mini-catalog” to respond fast.
• Pick just 2 niches and go deep for a month — that’s all you need to get started.

BEST MOMENTS

“Everybody’s chasing the same people. You’ve got to stand out and specialise.”

“Money flows to problem solvers, not to people who blend into the crowd.”

“Give them three clean options fast, and you’ll win the booking.”

“One family insurance placement can pay more than a summer of tourists.”

“When you deliver for a council team once, they’ll share your name across departments.”

“You don’t need hundreds of contacts. Ten conversations a week is enough to start.”

LINKS

FREE Airbnb Blueprint Coaching Community – Join here

https://www.facebook.com/groups/2342454789487705

HOST BIOS

Alex & Pooh have built a portfolio of over 16 Serviced Accommodation Units and 10 Buy-To-Lets collectively over the last 5 years. -

This AirBnB Business has allowed each of them to create their own tailor-made ‘lifestyle by design.’

Pooh chose to escape the corporate life as an electrical engineer instead to spend his time at home with his young and growing family, and Alex likes to spend most of his time in sunny Spain enjoying his love for road cycling or even hiking in the Tramuntana mountain ranges.