The rules of business are constantly evolving – and it doesn't matter what industry you're in. To stay ahead, we must shift our focus from merely keeping up with the competition to setting the standard ourselves. Innovation isn't just a buzzword; it's the key to relevance and longevity in the marketplace.

Consider this: according to the Wild Newsletter, a staggering 52% of Fortune 500 companies have either faced bankruptcy, been acquired, or disappeared entirely due to stagnation. The cost of inaction is far too high.

So, how can your business ignite change, disrupt the status quo, and lead the way in your sector?

This is a crucial question—because failing to innovate can spell disaster.

In this episode of "It's Your Business," join Christy Maxfield, President and CEO of Purpose First Advisors, Dean Barta, Founder and CEO of Barta Business Group, and your host, Jess Dewell, Managing Partner at Red Direction. Together, they dive into three key areas that will help you navigate the whirlwind of change your business faces:

1. Discover the catalyst that will drive your change.

2. Learn how to identify trends that shape your priorities and decisions.

3. Explore existing resources and strengths you can leverage for sustainable change.

You'll walk away with insights to tackle the pivotal question: How can our businesses not just keep pace but become the catalytic force, the disruptor, and the standard-setter, ensuring we remain relevant and drive our industry forward? Tune in and get ready to innovate!

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If you want to identify business bottlenecks, the necessary skills, the initial actions to take, the expected milestones, and the priorities for achieving growth, try the “Growth Framework Reset” approach. This will help you keep learning and growing while working strategically on your business.

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You can get in touch with Jess Dewell on Twitter, LinkedIn or Red Direction website.