If you’re a small business owner struggling to get leads or sales through digital marketing, this episode is for you. Host Sam Ashrafi breaks down exactly how to maximize your ad budget using manual bidding—a powerful yet underused Google Ads strategy that gives you full control over your campaigns.

You’ll learn:

• What manual bidding is and how it compares to automated strategies
• Why it’s ideal for small businesses looking to control spend and boost ROI
• How to bid smarter on high-converting keywords
• Tips for adjusting bids based on real-time performance data
• How to track ROI, conversion rates, and optimize campaigns on a tight budget
• Why flexibility, transparency, and control make manual bidding a winning move

Whether your monthly ad budget is $500 or $5,000, this episode will teach you how to make every click count—and how to avoid wasting money on underperforming ads.

Blog Link: How to Maximize Your Budget With Manual Bidding

Thanks for listening to The AdExpert Podcast.
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing.

📍 Based in Los Angeles | 🌐 Serving clients nationwide
🌐 Visit our site: AdExpert.io
📱 Follow us on Instagram: @adexpert.io

Let’s grow your brand with purpose-driven marketing.

In this episode, marketing strategist Sam Ashrafi explains why manual bidding on Google Ads gives local businesses greater control, better ROI, and smarter audience targeting than automated strategies.

You’ll learn:

• What manual CPC bidding is and how it differs from smart bidding
• How to control ad spend by adjusting bids at the keyword and ad group level
• Why manual bidding improves ROI when paired with conversion tracking
• How to use device, time, and location-based bid adjustments
• Why local businesses benefit from custom bidding strategies
• How to prioritize high-converting keywords for peak performance
• A real-world case study of a bakery that increased conversions by 25%

Whether you're a service-based business or a local shop trying to make the most of your Google Ads budget, this episode breaks down how manual bidding helps you reach the right customers at the right time.

Blog Link: The Benefits of Manual Bidding on Google Ads for Local Businesses

🎯 Want expert help with Google Ads or campaign optimization in Los Angeles?
Visit https://adexpert.io to get started.

Thanks for listening to The AdExpert Podcast.
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing.

📍 Based in Los Angeles | 🌐 Serving clients nationwide
🌐 Visit our site: AdExpert.io
📱 Follow us on Instagram: @adexpert.io

Let’s grow your brand with purpose-driven marketing.

In this episode, marketing strategist Sam Ashrafi explains how Performance Max campaigns enhance remarketing strategies and work seamlessly with search ads to boost conversions.

You’ll learn:

• How GA4 helps track visitors and build remarketing audiences
• How to import audience lists into Google Ads
• Where Performance Max campaigns appear (YouTube, Gmail, Maps & more)
• Why smart bidding improves results
• The best bidding strategies for different business goals
• Why combining Performance Max with search ads captures more conversions
• How to optimize landing pages to support your campaigns

Whether you're a local business or e-commerce brand, this episode breaks down how to use Google's tools to re-engage visitors and improve ROI.

Blog Link: How Performance Max Campaigns Improve Remarketing

🎯 Want expert help with remarketing or Google Ads in Los Angeles?
Visit https://adexpert.io to get started.

Thanks for listening to The AdExpert Podcast.
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing.

📍 Based in Los Angeles | 🌐 Serving clients nationwide
🌐 Visit our site: AdExpert.io
📱 Follow us on Instagram: @adexpert.io

Let’s grow your brand with purpose-driven marketing.