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The Accidental Marketer Podcast

The Accidental Marketer Podcast

By: Impact Planning Group
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About this listen

 I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.All rights reserved Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Why Storytelling Makes or Breaks Strategy

    Why Storytelling Makes or Breaks Strategy
    Sep 26 2025

    Too many B2B “stories” are just fact dumps. In this episode, we explore why real storytelling matters in strategy — and how to make your customer the hero, build around tension, and use emotion to make your message stick.
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    18 mins
  • AI-Powered Pricing: More Precision, Less Guesswork

    AI-Powered Pricing: More Precision, Less Guesswork
    Sep 12 2025

    How do you price with confidence when markets shift, competitors undercut, and customers demand more for less? In this episode, the team explores how AI—combined with the right strategic tools—is making pricing smarter, more precise, and more aligned to real customer value.
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    18 mins
  • Why Your Sales Team Isn’t Using Your Strategy

    Why Your Sales Team Isn’t Using Your Strategy
    Aug 29 2025

    Sales and strategy often operate in silos. But with AI-enhanced playbooks, the handoff becomes a continuous loop—where strategy shapes execution, and sales sharpens strategy.
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    12 mins
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