The 7 Things Your 50+ Clients Really Want with Jay Croft
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
The 7 Things Your 50+ Clients Really Want with Jay Croft
-
Narrated by:
-
By:
About this listen
#284
The over-50 market is not a niche — it’s a goldmine. In this episode, Jay Croft, founder of Prime Fit Content and author of Selling Longevity, reveals how fitness and wellness pros can connect with older adults by being intentional with their words and designing experiences that meet their real priorities.
What You’ll Learn in This Episode:
- The exact 7 things adults over 50 really want from a fitness or wellness program.
- Why thoughtful language is your best marketing tool.
- How vitality, energy, and self-esteem drive buying decisions.
- Practical shifts in messaging and programming that make your business irresistible to this market.
Links & Resources:
- Get Jay’s Book – Selling Longevity (https://primefitcontent.com)
- Book a Q&A (https://YFMCscheduling.as.me/QA-Call)
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.