In this episode, I interview Michael Heppell. Michael is the best-selling author of nine books, including the Sunday Times number-one best-seller Flip It.

His books have been translated into 27 languages and are available in 80 countries. He’s worked with everyone from premiership footballers to Category B prisoners, over half of the FTSE 100 companies to TV personalities, including Davina McCall, Sara Cox and Patrick Kielty.

He has coached over 1,000 new authors on how to write, publish and sell their books. As a customer service expert, Michael is in high demand working with many organisations who want to raise their game in the service stakes. Described as one of the top three professional speakers in the world, Michael has presented to more than half a million people across multiple countries over the last 30 years.

He lives in Northumberland with his wife, co-author and business partner, Christine.

Instagram - https://www.instagram.com/michaelheppell/ Facebook - https://www.facebook.com/michaelheppellofficial/ Linkedin - https://www.linkedin.com/in/michaelheppell/

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch jenny@jennystilwell.com.au

Remember: Better strategy, better business, better life! See you next time!

JOANNA OAKEY
Managing Partner Award-Winning Commercial Law Firm, Aspect Legal

Podcast Host - The Deal Room Podcast & Talking Law

Best-selling Author - Buy, Grow, Exit: The Ultimate Guide to Using your Business as a Wealth Creation Vehicle

Joanna Oakey is an award-winning commercial lawyer, and Managing Partner of Aspect Legal. The firm is the top boutique law firm for business sales and acquisitions (and has been for 2 years running).

Joanna has worked with thousands of businesses and business owners (and their advisors) as they acquire, grow and exit.

With more than 2 decades of experience, she has worked as a trusted legal partner for businesses of all sizes and industries, from small startups as they catapult in value, through to large national and multinational brands.

Joanna is the host of two top-rating podcasts (The Deal Room Podcast & Talking Law) and author of best-selling, award-winning business book Buy Grow Exit. She is a sought after speaker and commentator, featured by numerous national media outlets, and industry publications, and has been recognised as an industry leader for her commitment to innovation and supporting businesses as they Buy, Grow and Exit.

She brings a wealth of knowledge and incredible insight into

• the mistakes that businesses commonly make when acquiring, growing and exiting;
• what drives really great business sales and acquisitions
• legal landmines to avoid along the way.

If you'd like more info on anything Joanna has discussed in this podcast, get in touch with Joanna via LinkedIn, Email (joanna.oakey@aspectlegal.com.au) or visit AspectLegal.com.au

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch jenny@jennystilwell.com.au

Remember: Better strategy, better business, better life! See you next time!

In this episode, I interview Warsha Joshi: Business Scaling Coach for founder CEOs, Family Business Succession Coach, Best-selling Author and Non-Executive Director.

Warsha’s Core Purpose? To help turn small and medium-sized enterprises into successful legacy businesses; the life-blood of strong and sustainable economies.

Warsha is an established business scaling coach in the region successfully helping 7-figure businesses break-through scaling ceilings while coaching entrepreneurs turn into strong business leaders. Being an entrepreneur herself for close to four decades, she understands that early-stage scaling is tough and she is driven by a relentless and result-driven passion for enabling business leaders to achieve their milestones, especially second-generation CEOs of family-run businesses.

Warsha’s expertise lies in her ability to tackle challenging business scenarios with a creative, analytical mindset. Possessing the rare ability to think big-picture and being able to zoom into the detailed view, she has helped founder CEOs through the balancing act which is scaling.

Certified as a Business Exit Planning and Scaling Advisor, Warsha co-founded the business coaching and mentoring company, Dare To Scale to bring the detailed Five Elements Framework to for high-growth companies.

She has called UAE her home for close to three decades and lives in Dubai with her husband, four cats and a horse.

https://www.linkedin.com/in/warshajoshi/
Insta: @warshajoshi

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch jenny@jennystilwell.com.au

Remember: Better strategy, better business, better life! See you next time!

In this episode of The 7% Club, I introduce Your Numbers Story™, a powerful insight for scaling your business by asking 'What Are Your Business Numbers Really Telling You?'

Why Understanding Your Numbers Matters
I highlight alarming statistics: over 80% of businesses fail due to cash flow issues, and only 1 in 10 small business owners truly understand their financials.

The Fundamentals: Key P&L Numbers
Breakdown of sales, direct expenses, margin, overheads, and profit. I explain why margin is crucial and how it funds your overheads.

Margins vs Overheads: A Real Example
I walk through an example where overheads exceed margin, leading to a loss. I show how percentages tell the true story and are more useful than raw numbers.

When Sales Growth Can Be Misleading
Case study: a consulting firm grows from $750K to $1.5M in sales, but profit and team burnout tell a different story. I emphasise manageable and profitable growth over volume.

Client Value vs. Client Volume
A business with 1,000+ customers had only 164, generating most of the revenue. I show how refocusing on high-value clients can dramatically improve performance.

Product Profitability Breakdown
Example from a $13.5M product business: Product 4 contributes just 8% of sales but takes up 50% of warehouse space. I explore margin, contribution, and hidden costs of holding stock.

Final Thoughts
Understanding your numbers beyond top and bottom lines is key. I urge founders to dig into trends, percentages, and strategic insights—not just revenue growth.

💡 Key Takeaways:

• Profitability isn’t just about growing sales—it’s about managing margins and overheads.
• Percentages tell the real story. Always look beyond the surface numbers.
• Don’t overextend your team chasing unrealistic growth targets.
• Focus on your most valuable clients and products, not just the volume.
• Strategic insights come from understanding the story behind the numbers.

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch jenny@jennystilwell.com.au

Remember: Better strategy, better business, better life! See you next time!

In this episode of The 7% Club Podcast, I sit down with Tarynn Hatton-Jones, a trailblazing leader who’s creating her own version of success, initially against the odds. Tarynn shares:

✅ Lessons on resilience and in leadership
✅ The power of representation and how it shapes industries
✅ Actionable strategies for carving your own path to success

Whether you're looking for a dose of motivation, inspiration or interested in building a global business —this episode is full of insights you don’t want to miss!

🎧 Listen now!

🔗 Don’t forget to share if you’ve enjoyed this episode!

Tarynn Hatton-Jones: Chief Executive Officer

W: burntoringe-intl.com

FB: Burnt Oringe Design

Insta: Burnt.Oringe.Design

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch jenny@jennystilwell.com.au

Remember: Better strategy, better business, better life! See you next time!

In this episode of The 7% Club, I introduce The CORE Strategy Model, a powerful framework for scaling your business by focusing on your existing client base.

Many founders waste time on low-value clients while neglecting high-value relationships that drive real business growth. I break down how to strategically evaluate your client portfolio and optimise your offerings for long-term success.

🔹 What CORE Stands For:
✅ Clients – Identify and prioritise high-value, profitable clients
✅ Offers – Align your services with what your best clients truly need
✅ Relationships – Strengthen client relationships to build loyalty and referrals
✅ Expansion – Achieve sustainable business growth through strategic focus

🎯 Key Takeaways:
✔️ How to assess the profitability of your clients and eliminate resource-draining ones
✔️ Why less is more when it comes to the right clients
✔️ The importance of offering premium services to your best clients
✔️ How to nurture strong client relationships for repeat business and referrals

Action Step:
Take 30 minutes this week to review your client base, offers, and pricing, and strengthen your key relationships.

🔔 Don’t forget to subscribe, leave a review, and share this episode with fellow business owners looking to grow!

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch jenny@jennystilwell.com.au

Remember: Better strategy, better business, better life! See you next time!

In this episode of The 7% Club Podcast, Jenny Stilwell speaks with Kate Toon.

Kate is an award-winning entrepreneur and the bestselling author of Six Figures in School Hours. From her humble backyard shed on the Central Coast of NSW she masterminds an ambitious business universe, helping thousands of other humans to build their own version of success through digital marketing and business know-how.

Kate is a renowned speaker, mentor, educator and podcaster. She’s been named Australia’s Most Influential Small Business Woman, one of Australia’s Top 50 Small Business Leaders and Businesswoman of the Year and was a finalist in the Australian Business Book Awards.

In her spare time Kate can be found taking gym selfies, trying to master roller-skating, or curled up with a good book in her very own bookshop - the Umina Beach Book Nook.

Book shop: www.uminabeachbooknook.com.au

LinkedIn: https://www.linkedin.com/in/katetoon/

Website: https://www.katetoon.com/

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch jenny@jennystilwell.com.au

Remember: Better strategy, better business, better life! See you next time!

The 7 Percent Club Podcast – Episode 35: Who, Not How

Episode Overview

In this episode, I explore the powerful concept behind the book Who, Not How by Dan Sullivan and Dr. Benjamin Hardy. I break down how shifting from asking "How can I do this?" to "Who can help me?" can accelerate business growth, improve efficiency, and free up time to focus on strategic goals.

Key Takeaways

🔹 The Core Concept: Instead of figuring out how to do everything yourself, focus on finding the right people (your “Whos”) to help you achieve your goals.
🔹 Why It Matters: Asking who leads to results, while asking how often creates problems and slows you down.
🔹 Applying the Concept:

• When setting business goals, don’t immediately ask how—ask who can help make them happen.
• Examples:

Expanding internationally? Find experts who have done it before.

Need to grow your business? Surround yourself with high-level mentors and collaborators.

🔹 The Power of an A-Team: Having the right people in your business allows you to focus on what you do best while they handle execution.

🔹 Let the Who do the How: A key phrase from the book that emphasises delegation and collaboration for greater success.

Favourite Quotes from the Episode

✨ "Asking who creates results. Asking how creates problems."
✨ "Richard Branson doesn’t start his visionary projects by asking how—he gathers the right Whos."
✨ "If you have an A-team in your business, they are the Whos who will help you grow while freeing up your time."

Episode Resources

📖 Who, Not How by Dan Sullivan & Dr. Benjamin Hardy
🌐 Learn more about me: jennystilwell.com.au

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch jenny@jennystilwell.com.au

Remember: Better strategy, better business, better life! See you next time!