Episode 48: Trademark Attorney - Helping companies protect their brand with Binh Rey
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Episode 48: Trademark Attorney - Helping companies protect their brand with Binh Rey
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About this listen
Your brand is your business’s most valuable asset - but is it really protected?
In my latest podcast, I sit down with Binh Rey, Trademark Attorney & General Manager of Applied Marks, who has personally managed over 2,500 trademark applications. With 13+ years in trademarks and 15 years in marketing, Binh brings a unique commercial perspective to protecting brand names.
We cover:
✅ Why registering a company name or ABN does not protect your brand
✅ The difference between wordmarks, logomarks & what’s most powerful for SMEs
✅ What happens when businesses overlook trademarks (and the costly fallout)
✅ Expanding internationally - how to safeguard your brand in new markets
✅ Practical steps & costs for getting started
If you’re building a business with growth in mind, this episode is a must-listen.
Have you trademarked your brand name yet?
Email: binh.rey@appliedmarks.com
Website: www.appliedmarks.com
Connect
💡 Need help scaling your business from 7 to 8 figures? Get in touch jenny@jennystilwell.com.au
Remember: Better strategy, better business, better life! See you next time!