In this episode of The 7 % Club Podcast, I sit down with Trilby White, a seasoned consultant, business coach, and co-founder of two highly successful veterinary businesses in Hong Kong.

Trilby and her husband left Australia in their early 20s for what they thought would be an adventure in Hong Kong. What followed was the creation of a veterinary practice that grew from a pioneering house-call model to a full-service hospital and online store - ultimately becoming Hong Kong’s largest general practice and a highly attractive acquisition target.

Now the founder of Inicio Consulting, Trilby helps business owners and executives unlock their full potential, drawing on her 25+ years of leadership and entrepreneurship.

This is an inspiring and practical conversation about entrepreneurship, growth, leadership, and creating options for the future.

Listen now to learn how to build a business that not only thrives - but can one day stand on its own without you.

To contact Trilby:

linkedin.com/in/trilby-white-711168b

Websites

• creaturecomforts.com.hk
• eastislandvets.com.hk

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch jenny@jennystilwell.com.au

Remember: Better strategy, better business, better life! See you next time!

In this episode of The 7% Club Podcast, I dive into one of the most powerful strategic moves a business owner can make: Writing a Book.

I share why a book is far more than a passion project or a nice-to-have. It’s a credibility booster, a clarifier of your intellectual property (IP), and a door opener to new opportunities. From sharing my personal journey of writing two books (and a third in the works) to practical advice on mapping your IP and building a book structure, this episode is packed with insights for any consultant, coach, advisor or agency owner who’s been thinking “one day” they’ll write a book.

If you’re ready to scale your impact, stand out in a crowded market, and finally make sense of all the knowledge sitting in your head - this episode is your starting point.

What You’ll Learn:

• Why writing a book is a strategic business asset, not just a personal goal
• How publishing boosts your authority, visibility and trust
• The unexpected power of clarifying your IP through the book-writing process
• The role of stories and case studies in making your book resonate
• A clear starting point: how to extract and structure your IP into a book
• How to move from “I’ll do it someday” to taking action

📌 Key Takeaways:

• Authority: A book instantly elevates your credibility and sets you apart in your industry.
• IP Clarity: The process helps you distill years of experience into structured, repeatable frameworks.
• Client Attraction: A book pre-sells your expertise and helps prospects self-select before they even contact you.
• Framework First: Don’t start with the writing - start by mapping your IP and refining your core methodologies.
• Keep It Clear: Aim for clarity, not complexity - structure your content around 3–5 big ideas or stages.

Thinking about writing a book? Start with what you already have. Document your frameworks, processes, and client stories. Whether you finish the book or not, the act of getting your IP out of your head and into a structure will transform how you communicate, pitch, and scale.

The 7% Club | A practical & inspiring book for founders and CEOs

Small Business CEO | Better Strategy, Business & Life

The 7% Club audiobook - Jenny Stilwell

If this episode gave you a push to finally start writing your book - or even just start organising your IP - reach out! I’d love to hear your thoughts or answer your questions.

Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch jenny@jennystilwell.com.au

Remember: Better strategy, better business, better life! See you next time!

In this episode, we’re joined by digital marketing strategist and ad specialist Natalie Alaimo, who’s on a mission to free smart, ambitious women from the exhausting cycle of feast-or-famine income, constant content creation, and unpredictable marketing results. We talk about:

• The turning point that led Natalie from organic-only strategies to mastering Facebook & Instagram ads
• Why organic reach is down 30% and what to do instead
• The real purpose of paid ads (hint: it’s not always about the sale)
• How to build marketing funnels that convert - even on a small budget
• Why giving more information doesn’t always lead to more sales
• The biggest mindset blocks female founders face when it comes to selling
• What needs to happen at each stage of the Attract → Nurture → Convert journey
• How to know when your funnel’s not working - and what data to watch
• Why simplifying your offers can accelerate your success
• Natalie’s 3 levels of support (from beginners to scaling CEOs)

🎧 Listen in if you’re ready to:

✔️ Ditch content fatigue
✔️ Stop guessing at marketing
✔️ And finally create predictable income doing work you love

👇 Connect with Natalie Alaimo:

🌐 Website: https://www.nataliealaimo.com
📸 Instagram: @nataliealaimo

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Connect

💡 Need help scaling your business from 7 to 8 figures? Get in touch jenny@jennystilwell.com.au

Remember: Better strategy, better business, better life! See you next time!