The 6 Lies Veterinary Practice Owners Tell Themselves: What If You Are the Barrier to Your Own Success? cover art

The 6 Lies Veterinary Practice Owners Tell Themselves: What If You Are the Barrier to Your Own Success?

The 6 Lies Veterinary Practice Owners Tell Themselves: What If You Are the Barrier to Your Own Success?

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In our previous episode we asked: What do you really want?

Now we ask the tougher question: Why don't you believe that you can have it?

In This Episode:

Sam reveals the six identity-level belief traps that stop vets from thriving in business—no matter how skilled or hardworking they are:

  • Fear of rejection: “What will people think if I fail?”
  • Scarcity mindset: “There’s never enough time, money, or help.”
  • Low self-worth: “Success is for other people, not me.”
  • Sacrifice story: “For me to succeed, something else will have to suffer.”
  • Skills doubt: “I’m just not a business-minded person.”
  • Wrong vehicle myth: “Maybe I just chose the wrong path.”

But here’s the shift:

Sam doesn’t just name the beliefs—he shows you how to dismantle and rewire them, one at a time.

You’ll Learn:

  • Why identity is more powerful than strategy
  • How cultural conditioning silently shapes our business beliefs
  • The simple reframes that can unlock momentum and peace
  • When to go beyond coaching and seek deeper therapeutic tools


This isn’t about hustle. It’s about healing the mindset that drives the hustle.

Whether you're burned out, stuck at a plateau, or just quietly wondering if you’re “made for this”—this conversation might just be the permission slip you’ve been waiting for.

Press play to challenge your story—and change your results.



If you'd like Sam's help to grow an abundant practice, here are 4 tools that will help:

1. Get Sam’s book “⁠The Abundant Practice⁠”

2. Take the⁠ 7 minute Practice Diagnostic Assessmen⁠t to uncover the biggest opportunities in your practice. s

3. ⁠Join our FREE closed Facebook Group⁠, “The Practice Incubator Group”. It’s the place we share good ideas that work in practice.

4. Want to discuss your situation? ⁠Click here to have a chat. ⁠

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