The $57K LinkedIn Experiment That Generated $655K: Emilia @ Userpilot
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The $57K LinkedIn Experiment That Generated $655K: Emilia @ Userpilot
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About this listen
I'm still geeking out over this conversation with Emilia (VP of Marketing, Userpilot). She shared their complete ABM playbook and - this is wild - it's EXACTLY the same strategy we use at Spear Growth! (I honestly thought our approach was unique until this chat!)
Here's a quick snapshot.
LinkedIn Ads Spend: $57K
Timeline: 3 months
Result: $655K pipeline
The winning team:
VP Marketing
Head of ABM
Performance Manager
Demand Manager
Marketing Operations Specialist
And of course some design support
Tools they used: Just HubSpot ($2K/month) & LinkedIn Ads.
See? Nothing complicated.
Here's what I love: They tried this AFTER cold outreach failed.
(Sometimes plan B works better than plan A)
If you're a marketing strategy nerd like us, you'll love this deep dive.
Warning: We got super nerdy about the details in this one! 🤓
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