
The 5-Step Framework That Keeps Customers Paying EVERY Month
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About this listen
Discover the M-Source Framework—a proven 5-step system to create and retain monthly recurring revenue (MRR) that fuels business freedom. Whether you’re an online coach, course creator, consultant, or software seller, this strategy will help you generate leads, convert them into paying customers, onboard them effectively, retain them long-term, and scale your operations to join the top 2% in your industry. Learn how to plug the holes in your business, track the right metrics, and build a sustainable income stream that grows every month.
Chapter Markers:
00:00 – Why Monthly Recurring Revenue Matters
01:05 – The Value of MRR and Customer Retention
02:11 – Shifting Your Mindset for Sustainable Growth
03:35 – Real-World Examples of Long-Term MRR
05:21 – Introduction to the M-Source Framework
05:47 – Step 1: Marketing – Generating Leads
10:15 – Step 2: Selling – Converting to Paying Customers
11:38 – Step 3: Onboarding – Driving Product Usage
16:03 – Step 4: Retention – Stopping the Leaky Bucket
25:03 – Tracking Churn for Long-Term Success
30:09 – Step 5: Scaling – Teams, AI, and Automation
39:18 – Why You Must Aim for the Top 2% in Your Industry
43:03 – Building Your Team and Growing MRR
44:13 – Final Thoughts and Next Steps
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