What do you need to know about marketing as your business grows?

Mike Wilson may be the only person to ever go from electrician to Chief Marketing Officer of a company doing over $400M in home services.

Today, he leads marketing for Any Hour Group—managing 27 locations and 23 brands in electrical, plumbing, and HVAC.

But his path wasn’t easy.

-Fired during the Great Recession
-Rebuilt his career through door-to-door sales (and built a team underneath him)
-Returned to Any Hour to lead marketing at scale

Now, Mike knows exactly what it takes to market and grow companies at every level—from $3M local shops to $100M+ giants.

In this episode of The $100 Million Mindset with Todd Liles, you’ll learn:

-The marketing strategies that actually work as you grow
-How to adjust your marketing at each stage of business growth
-Why customer experience is the ultimate marketing tool
-How to balance paid ads, brand, and word of mouth
-The systems and leadership principles that keep growth sustainable

If you’ve ever asked, “What marketing do I need as I grow my business?” — this episode with Mike Wilson gives you the playbook.

If this episode hit home, follow, review, and share it with a business owner who’s ready to grow with purpose. The $100 Million Mindset isn’t for the average—it’s for those bold enough to lead, scale, and leave a legacy.

Resources & Links:

📌 Connect with Todd Liles: Website | Instagram | Linkedin

🔗 Full show notes and resources: www.toddliles.com/mindset

If you can’t build, lead, and keep a high-performance team, you’ll never scale your business, no matter how good you are.

In this episode of The $100 Million Mindset, Elmer Zubiate shares the exact leadership blueprint he’s used to recruit, develop, and retain top-tier talent. From hiring people who align with your culture to creating an environment where accountability and trust thrive, these are the strategies that keep the best from leaving.

You’ll learn:

-How to attract top talent that actually fits your culture
-The leadership habits that inspire trust, loyalty, and peak performance
-Retention strategies that work in the real world
-How to create a winning environment where your team thrives long-term

Whether you’re leading a team of 5 or 500, this episode gives you the mindset and tools to create a culture where people want to stay and perform at their best.

If this episode hit home, follow, review, and share it with a business owner who’s ready to grow with purpose. The $100 Million Mindset isn’t for the average—it’s for those bold enough to lead, scale, and leave a legacy.

Resources & Links:

📌 Connect with Todd Liles: Website | Instagram | Linkedin

🔗 Full show notes and resources: www.toddliles.com/mindset

Building a $40M business sounds glamorous. The truth? It’s brutal. It’s messy.

And most people lose more than money along the way, they lose themselves.

In this raw and unfiltered episode of The $100 Million Mindset, Todd Liles sits down with Elmer Zubiate, who went from cleaning houses for $35 a day to running a $40M home services brand, without ever letting money become his master.

You’ll discover:

- The hard lessons from bankruptcy, failure, and rebuilding stronger than ever

- How Elmer fired his top salesman for lying to customers

- Why most companies sell their soul chasing fast growth, and how to avoid it

- The purpose-driven mindset that builds a legacy, not just a business

- Real leadership strategies to scale without sacrificing integrity

If you’re tired of fake “success hacks” and want the truth about what it really takes to build a lasting business, this conversation will shake you awake.

If this episode hit home, follow, review, and share it with a business owner who’s ready to grow with purpose. The $100 Million Mindset isn’t for the average—it’s for those bold enough to lead, scale, and leave a legacy.

Resources & Links:

📌 Connect with Todd Liles: Website | Instagram | Linkedin

🔗 Full show notes and resources: www.toddliles.com/mindset