Join Jack Regan in this episode of The 1% Insight as he sits down with Stephen Wilson Downey, the co-founder and CEO of Spéire. From his beginnings in culinary studies to now leading a cutting-edge digital marketing agency, Stephen takes us on his inspiring journey of entrepreneurship and innovation.

Insights:

• Diverse experiences, like Stephen’s journey from culinary arts to digital marketing, can shape innovative career paths.
• Building strong relationships fosters business success and long-term customer loyalty.
• Effective marketing starts with deeply understanding customer needs.
• Defining what a conversion means is essential for measuring campaign success.
• Organic SEO is a rising priority in digital marketing strategies.
• AI has the potential to enhance efficiency but must be used thoughtfully and responsibly.
• Experimentation is key to discovering the best marketing approaches.
• Clear insights into costs and returns are critical for impactful marketing.
• The future of marketing lies in AI and data-driven strategies.
• Adopting a conversion-focused mindset leads to more streamlined and effective campaigns.

Discover the secrets behind Spéire's success, including the art of building strong business relationships, putting customers first, and driving real results in marketing. Plus, don’t miss their deep dive into how AI is transforming marketing strategies and streamlining operations in today’s competitive landscape.

Packed with practical advice and forward-thinking ideas, this episode is a must-listen for anyone looking to stay ahead in the world of Marketing.

The 1% Insight is brought to you by Trend 7 Media, learn how they are Building The B2B Tech Brands of The Future: https://www.trend7m.com/

Join us for an inspiring conversation with Eugene Murphy, Founder and CEO of Indeemo, as he shares his entrepreneurial journey and the pivotal moments that shaped his success. In this episode, Eugene discusses the challenges of launching a startup, the importance of pivoting to meet market demands, and why understanding customer needs is essential for thriving in today’s competitive landscape.

Discover what is transforming market research and learn actionable strategies to navigate these changes in 2024. Whether you’re a B2B marketer or a business leader seeking innovative approaches, Eugene’s insights on bootstrapping, team building, and leveraging customer feedback will equip you with tools to drive success.

Key Topics Covered:

• The importance of market research in product development
• How AI and social media are reshaping consumer behaviour
• Practical strategies for overcoming early startup challenges
• The power of engaging directly with customers for growth
• Lessons on pivoting to meet evolving market needs

Don’t miss this episode filled with expert advice and real-world lessons for thriving in the ever-changing business landscape. Perfect for marketers, entrepreneurs, and business leaders passionate about driving innovation and understanding customer decision-making in the digital age.

Connect with Eugene on LinkedIn: https://www.linkedin.com/in/eugenecmurphy/
Connect with me on LinkedIn: https://www.linkedin.com/in/jackregan7/

The 1% Insight is brought to you by Trend 7 Media, learn how they are Building the B2B Tech Brands of The Future: https://www.trend7m.com/

In this episode, we explore the intersection of sports and digital creativity with Aaron Howey, the creative force behind Cork City Football Club’s online presence.
Aaron shares his inspiring journey from experimenting with design software as a hobby to building a career in the fast-paced world of sports marketing. Drawing from his own experiences, he discusses how he adapted to challenges in the industry and how these challenges drove him to stay ahead of trends in digital design.

Aaron reveals the keys to building a loyal fan base online, with insights into the growing role of video content and how clubs can use it to enhance fan engagement. He also talks about the importance of keeping content fresh and authentic, offering tips on balancing consistency with innovation to keep fans engaged and excited.

Key Takeaways:

• Sports Marketing Career: Turning a passion for graphic design into a career in sports marketing.
• Staying Current: Adapting to new techniques and trends to remain competitive in sports media.
• Power of Video: Leveraging video content to captivate fans and build strong, lasting engagement.
• Fan Engagement: Strategies for consistency and creativity to retain and grow a fanbase online.

Perfect for marketers, sports marketers, designers, and fans alike, this episode offers a playbook for creative success in the competitive world of sports media!

Connect with Aaron on LinkedIn: https://www.linkedin.com/in/aaronhowey/
Connect with me on LinkedIn: https://www.linkedin.com/in/jackregan7/

The 1% Insight is brought to you by Trend 7 Media, learn more about how they are building the B2B Tech brands of the future: https://www.trend7m.com/