In this episode of The 1% Insight, we delve into the critical importance of engaging Millennial and Gen Z buyers in the B2B technology sector. As these demographics increasingly dominate decision-making roles, understanding their unique buying behaviours is essential for safeguarding future revenue streams.

Key Points:

• Demographic Shift: In 2025, Millennials and Gen Z comprise the majority of decision-makers in large B2B transactions. Ignoring their preferences could mean missing out on significant revenue opportunities.
• Digital-First Approach: Unlike previous generations, these buyers conduct extensive independent research online, often bypassing traditional sales channels. Companies must ensure their digital presence is robust and engaging.
• Content Strategy: Effective content marketing is crucial. Providing valuable, consistent content across multiple channels can position your brand as a trusted resource, influencing buyers' decisions.
• Omnichannel Engagement: Combining digital content with in-person events creates a comprehensive strategy that meets buyers where they are, enhancing brand visibility and trust.
• Data Utilisation: Leveraging data from digital interactions can inform personalised marketing strategies, bridging the gap between marketing and sales.

Conclusion:

To remain competitive, B2B technology companies must adapt their marketing strategies to align with the expectations of younger, digital-savvy buyers. Consistency, value, and strategic content distribution are key to capturing their attention and securing future revenue.

Thanks for listening to The 1% Insight!

• Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing
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Keywords: B2B technology marketing, Millennial buyers, Gen Z buyers, digital-first strategy, content marketing, omnichannel engagement, buyer behaviour, revenue risk, decision-makers, marketing strategy.

Welcome to another episode of The 1% Insight, where we delve into the world of B2B technology marketing. Join host Jack Regan as he uncovers the power of B2B Tech Podcasts in transforming long sales cycles into opportunities for engagement, influence, and trust-building.

Summary:

• Engage B2B Tech Buyers: In this episode, we explore how B2B technology podcasts can effectively engage prospects during long sales cycles. By providing valuable content, these podcasts keep your brand top of mind without the pressure of direct sales interactions.
• Appeal to the B2B Buying Committee: Discover strategies for tailoring podcast content to address the diverse needs of stakeholders within a buying committee. By creating episodes that speak directly to different personas, you can effectively communicate your value proposition and influence decision-making.
• Build Trust & Authority: Learn how featuring customer testimonials and industry experts on your podcast can enhance your brand's credibility. By consistently delivering insightful content, you position your company as a trusted advisor, increasing the likelihood of being the preferred choice when prospects are ready to purchase.

Key Points:

• Understanding Long Sales Cycles: B2B technology sales cycles can span long periods of time, making it crucial to maintain engagement with prospects who are not always in direct contact with your sales team.
• Content Repurposing: Leverage podcast content across multiple channels, such as newsletters, blogs, and social media, to maximise reach and engagement.

Conclusion:

A well-executed B2B technology podcast not only supports your sales efforts but also positions your brand as a trusted advisor in the industry. By consistently delivering valuable content, you can influence buying decisions and ensure your company remains the preferred choice when prospects are ready to make a purchase.

Thanks for listening to The 1% Insight!

• Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing
• Connect with me on LinkedIn
• Subscribe to our 1% Insight Newsletter
• Watch & Subscribe our YouTube Channel
• Visit our Website

The 1% Insight is brought to you by Trend 7!

Keywords: B2B technology marketing, sales cycles, podcast engagement, content marketing, buyer personas, trust building, authority, content repurposing.

In this episode, I bring you a concise yet insight-packed breakdown of three of the most talked-about keynotes from Dublin Tech Summit 2025, all through a B2B technology and marketing lens.

Whether you're a tech leader navigating the AI revolution, or a marketer rewriting your go-to-market strategy, this episode will give you the edge. From OpenAI’s global AI outlook to Anthropic’s ethical stance, and a deep dive into how HubSpot and others see B2B MarTech evolving, this is your debrief on where the industry is heading.

🔑 What you’ll learn in this episode:

1. Scaling AI for Global Impact
   • Insights from Sarah Friar (OpenAI) on the economic and infrastructure demands of AI
   • Why Ireland is uniquely positioned for AI-driven growth
   • The importance of partnerships, hardware, and developer ecosystems
   • The multi-billion dollar reality of building enterprise-grade AI solutions
2. Building the Next Generation of European AI Innovation
   • Why we’re in a digital renaissance and how startups can stay agile
   • How companies like Intercom and Anthropic are approaching AI integration
   • Navigating regulation (like the EU AI Act) while maintaining innovation
   • Why automating tasks (not jobs) is the realistic, ethical approach
3. The Next-Gen MarTech Playbook for B2B
   • How AI is redefining the B2B Buying Journey: from linear funnels to multi-threaded research
   • What LLM optimisation is and why it matters to content visibility
   • The rise of Agentic AI, dynamic websites, and personalised experiences at scale
   • The end of third-party cookies and the rise of first-party data
   • Why context is powerful and why marketers must act like orchestrators, not soloists

💡 If you’re in B2B tech or marketing, this episode will help you cut through the noise and understand the strategic shifts shaping the next 12–24 months of growth, personalisation, and competitive advantage.

If you're in B2B Tech, this is for you:

I’ve created a free resource called "Build a B2B Tech Content Strategy That Fuels Your Pipeline", a value-packed 35-minute video and PDF guide that shows how B2B tech companies can turn content into pipeline and demand using social media and podcast marketing.

Actionable insights built for modern B2B marketing.

• Access it free today: https://www.trend7m.com/b2btech

The 1% Insight is brought to you by Trend 7 Media!

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