In this episode of "The 1% Insight" podcast, we delve into the dynamic world of smart building technology and B2B tech marketing alongside Gemma Kerley, Group Marketing Manager at Hereworks and McKeon Group. Gemma shares her journey from digital marketing to leading innovative strategies in the smart building sector.

Key Insights for B2B Tech Marketers:

• The Power of Events: Learn why both specialist industry gatherings and major conferences remain vital for fostering authentic relationships and accelerating business development.
• Answer Engine Optimisation: Explore the shifting dynamics of B2B tech marketing and the importance of adapting strategies for AI-powered customer engagement.
• AI in Marketing: Understand how artificial intelligence is fundamentally changing customer interactions whilst maintaining the indispensable human element in effective marketing approaches.

This episode delivers practical wisdom for professionals navigating smart technology challenges or refining their marketing methodologies in today's evolving B2B tech landscape.

• Connect with Gemma on LinkedIn
• Learn about Hereworks & McKeon Group

Thanks for listening to The 1% Insight!

• Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing
• Connect with me on LinkedIn
• Subscribe to our 1% Insight Newsletter
• Watch & Subscribe our YouTube Channel
• Visit our Website

The 1% Insight is brought to you by Trend 7!

Keywords: B2B technology marketing, SaaS Marketing, B2B Strategy, Tech Industry Insights, B2B Branding, Lead Generation, Marketing Automation, Account-Based Marketing, B2B Sales Funnel, Customer Acquisition, Demand Generation, Marketing ROI, B2B Content Strategy, Digital Transformation, Enterprise Marketing

Netflix is making a play for video podcasts with multi-year licensing deals. Should B2B tech marketers pay attention, or is YouTube still the clear winner?

In this episode of The 1% Insight podcast, host Jack Regan breaks down why YouTube remains the dominant platform for B2B video content and what Netflix's entry means for your marketing strategy.

What You'll Learn & Why YouTube is still the best for B2B Tech Video Podcasts:

• Distribution at Scale: YouTube is one of the largest search engines. No subscription walls to watch videos, no friction, just immediate access to your target audience.
• SEO That Actually Works: Google prioritizes YouTube content in search results. Your videos don't just live on a platform; they become discoverable assets that drive long-term traffic.
• Where Your Audience Already Is: B2B buyers are actively searching YouTube for product demos, webinars, and technical content. You're meeting them where they're already looking for answers.
• Analytics That Drive Decisions: YouTube Creator Studio gives you granular data on watch time, traffic sources, and audience demographics. Use real insights to optimize your content strategy.
• Format Flexibility: Whether it's long-form thought leadership or bite-sized Shorts, YouTube supports the full spectrum of content formats your audience expects.

If you're planning your 2026 B2B Content Marketing strategy, this episode will help you make smarter platform decisions.

Thanks for listening to The 1% Insight!

• Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing
• Connect with me on LinkedIn
• Subscribe to our 1% Insight Newsletter
• Watch & Subscribe our YouTube Channel
• Visit our Website

The 1% Insight is brought to you by Trend 7!

Keywords: B2B technology marketing, SaaS Marketing, B2B Strategy, Tech Industry Insights, B2B Branding, Lead Generation, Marketing Automation, Account-Based Marketing, B2B Sales Funnel, Customer Acquisition, Demand Generation, Marketing ROI, B2B Content Strategy, Digital Transformation, Enterprise Marketing

In this episode of The 1% Insight, Shree Magdani, Marketing Manager at TAMI, shares her insights on thriving in the fast-paced world of B2B tech marketing.

Discover how to stay agile in a changing landscape by embracing innovative strategies and leveraging AI for superior lead generation. Shree discusses the transition from lead generation to demand generation, offering practical tips on how to personalise your marketing efforts and engage your target audience effectively.

Learn how to harness the power of creativity and data-driven insights to differentiate your brand and drive growth. Whether you're looking to refine your marketing strategy or explore new avenues for engagement, this episode provides actionable advice to help you succeed in 2025 and beyond.

Tune in for Shree's 1% Insights that can elevate your B2B Tech marketing approach and give you a competitive edge.

Thanks for listening to The 1% Insight!

• Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing
• Connect with me on LinkedIn
• Subscribe to our 1% Insight Newsletter
• Watch & Subscribe our YouTube Channel
• Visit our Website

The 1% Insight is brought to you by Trend 7!

Keywords: B2B technology marketing, SaaS Marketing, B2B Strategy, Tech Industry Insights, B2B Branding, Lead Generation, Marketing Automation, Account-Based Marketing, B2B Sales Funnel, Customer Acquisition, Demand Generation, Marketing ROI, B2B Content Strategy, Digital Transformation, Enterprise Marketing