Every touchdown, home run, and knockout seems to come with a side of beer, or at least a commercial for it. From Budweiser’s billion-dollar deal with the NFL, to tequila pouring all over UFC fight nights, to beer practically funding baseball stadiums, alcohol and sports have become inseparable. But should they be?

In this episode of That Sober Guy Podcast, Shane takes a look at alcohol advertising in sports. Do leagues like the NFL, MLB, NBA, and UFC owe fans more responsibility when it comes to promoting addictive substances? Why are we okay with tequila logos on jerseys, but we’d never accept Marlboro as the “official cigarette of the Finals”? And is it just hypocrisy to glorify peak performance athletes while cashing checks from companies selling a product that wrecks health and lives?

We’ll explore:

• How alcohol ads target not just adults, but kids and families watching games.

• The normalization of booze as “part of the fan experience.”

• The Big Tobacco playbook—and how alcohol companies are running the same game.

• Whether banning alcohol ads in sports could actually be a good thing.

All with a little humor and sarcasm, because nothing says “family-friendly Sunday football” like pounding tallboys and screaming at the ref who can’t hear you.

Actionable Takeaways:

1. Pay attention during the next game, notice how often alcohol shows up, and what message it’s sending.

2. If you’re in early sobriety, set boundaries, mute commercials, watch with sober friends, or create new game-day rituals.

And remember, you don’t have to do this alone. Join our free men’s community, The Victory Circle, where guys like you connect, share wins, and support each other in sobriety. Or, if you’re ready to go deeper, reach out for 1-on-1 coachingand let’s walk this path together.

Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

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Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

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For More Resources go to http://www.ThatSoberGuy.com

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Music - Going Late courtesy of Humans & Haven Sounds Inc.

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This week on That Sober Guy Podcast, we’re sitting down with Corey Warren, a guy who proves that sobriety doesn’t have to be boring and that vulnerability is actually a superpower.

Corey’s not out here spitting drug facts or throwing scare tactics at people. Instead, he shares his own messy, real-life journey while breaking down the very real dangers of alcohol, drugs, vaping, and pills. But it doesn’t stop there, Corey also leans into the conversations most people avoid: mental health, peer pressure, and the never-ending battle of knowing your own worth.

With over 200K followers on Instagram (@icoreywarren) , Corey’s creative videos are reaching people across the world who are ready to step away from alcohol and step into freedom. He’s not afraid to laugh at himself, keep it raw, and show you that life on the other side of drinking is not only possible, it’s actually pretty damn fun.

We swap stories, talk about the power of getting honest, and even have a few laughs at the ridiculous things we used to think were “normal” when drinking.

🎯 Takeaways from this episode:

• Why being vulnerable is a strength, not a weakness.

• How to find your identity during early sobriety.

• Practical tools you can use today to build self-worth and live free.

If you’re ready to take your next step in building a life without alcohol, join our free men’s community, The Victory Circle, where guys just like you are quitting drinking and leveling up in business, health, and family. Or, if you want to go deeper, reach out for 1-on-1 coaching and let’s build your roadmap to freedom.

Follow Corey’s page of over 200K followers on IG @icoreywarren

Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

AMPLIFY Sober Voices Event - https://amplify.soberliferocks.com/

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

For More Resources go to http://www.ThatSoberGuy.com

Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/

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Music - Going Late courtesy of Humans & Haven Sounds Inc.

National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

We’ve all been there, head pounding, stomach churning, swearing “never again”, only to do it all over again the next weekend. So why do we keep falling for the same hangover trap?

In this episode of That Sober Guy Podcast, we peel back the curtain on the big lie of hangovers: why we minimize the pain, laugh it off, and even turn it into a cultural joke instead of seeing it for what it really is, a red flag from our body.

Here’s what we’ll cover:

• The science of hangovers in plain English (dehydration, dopamine crash, no REM sleep, body in full recovery mode).

• Why hangovers don’t actually stop us: alcohol amnesia, dopamine hijack, and a culture that glamorizes misery.

• How to spot the moment when hangovers shift from “funny story” to “wake-up call.”

And yes, there will be some laughs along the way. Think: breakfast burritos and bad decisions.

🎯 Actionable Takeaways:

1. Start tracking how often you repeat the “never again” cycle — patterns are powerful.

2. Reframe hangovers as warning labels instead of “badges of honor.”

If you’re tired of ignoring the pain and ready to break the cycle, join our free men’s community The Victory Circle, a place for high-performing men to get real about sobriety, health, and growth. Or if you’re ready to go deeper, reach out today for 1-on-1 coaching and start building the sober life you actually want.

Join our Sober October Accelerator! Go to ThatSoberGuy.com to grab your spot!

Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

AMPLIFY Sober Voices Event - https://amplify.soberliferocks.com/

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

For More Resources go to http://www.ThatSoberGuy.com

Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/

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Music - Going Late courtesy of Humans & Haven Sounds Inc.

National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

Sobriety isn’t just about putting down the bottle, it’s about picking up a bigger purpose. In this episode of That Sober Guy Podcast, Shane shares why your story matters, how to break through the “now what?” moment after quitting, and how to use your clarity as a launch pad for creativity, business, and leadership.

We’ll dive into:

• Why sober voices matter in breaking stigma and giving hope

• How to channel your time, energy, and money into purpose-driven work

• Real examples of men who’ve launched businesses, podcasts, and legacies through sobriety

• Why your story doesn’t have to be perfect or dramatic to make an impact

Sobriety isn’t a limitation, it’s leverage. Whether you feel called to write, lead, or build, your sober story has the power to change lives (including your own).

👉 Action Steps from this episode:

1. Write out your story, or write down one area where sobriety has freed up your time, money, or energy.

2. Decide where you can reinvest it this week - creativity, business, family, or leadership.

3. Share your story with one other person. Even a simple conversation can spark change.

And hey, if you want to take this to the next level, Shane will be speaking live on January 15th in Orlando, Florida at the first-ever Amplify Sober Voices Conference, part of Podfest Expo. Come connect with other sober leaders and creators who are making their voices heard.

Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

AMPLIFY Sober Voices Event - https://amplify.soberliferocks.com/

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

For More Resources go to http://www.ThatSoberGuy.com

Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/

Follow us on Instagram @ThatSoberGuyPodcast

Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast

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Music - Going Late courtesy of Humans & Haven Sounds Inc.

National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

This week on That Sober Guy Podcast , the #1 sober podcast for men since 2014 - Shane sits down with Kansas City Chiefs defensive coach and Super Bowl Champion Britt Reid, son of legendary head coach Andy Reid.

Britt opens up about his journey through some of life’s darkest valleys: the devastating car accident just days before the Super Bowl that nearly claimed the life of a 5-year-old girl, his time in prison, and how he stumbled across That Sober Guy Podcast while behind bars. What started as a lifeline in a cell has grown into part of his path toward sobriety, redemption, and rebuilding his life.

The conversation also digs deep into Britt’s family history, including the heartbreaking loss of his older brother to a drug overdose, a story that is now also featured in ESPN’s brand-new docuseries “The Kingdom”, directed by Kristen Lappas (of The Last Dance fame). The six-episode series chronicles the Chiefs’ run to Super Bowl LIX and their global impact on football, but it also shines a light on the real-life struggles behind the highlight reels, including Britt’s.

As always, Shane keeps it authentic, raw, and even light-hearted at times. From gridiron glory to gritty sobriety work, this episode is about far more than football, it’s about second chances, personal ownership, and finding freedom.

👉 Actionable Takeaways from this episode:

1. No matter how far you’ve fallen, redemption is possible if you’re willing to put in the work.

2. Sobriety is a team sport, you can’t do it alone, but you can win with the right community.

3. Pain doesn’t have to define you; it can be the very thing that fuels your purpose.

If you’re ready to quit drinking, reclaim your power, and join a group of men who get it, join our free community — The Sober Guy Victory Circle — today.

Because let’s be real: life’s too short to let booze run the playbook.

IG @brittreidspeaks
Website - brittspeaks.com

Join our Sober October Accelerator! Go to ThatSoberGuy.com to grab your spot!

Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

AMPLIFY Sober Voices Event - https://amplify.soberliferocks.com/

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

For More Resources go to http://www.ThatSoberGuy.com

Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/

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Music - Going Late courtesy of Humans & Haven Sounds Inc.

We’ve all said it — “I’ll just have one.” Then one turns into three, and suddenly you’re at Taco Bell at 1 AM ordering 6 bean burritos with no onion and something that may or may not still be legal.

In this episode, we break down the myth of moderation and why “just one drink” is never just one for so many of us. We’ll explore the brain science behind cravings, how alcohol lowers your ability to stick to your own limits, and why the alcohol industry loves selling you the dream of “responsible drinking” — while quietly making sure you never stop.

We’ll cover:

• 🧠 The dopamine loop that makes moderation so difficult.

• 🕵️‍♂️ How “Drink Responsibly” is more marketing strategy than health advice.

• 💡 Why moderation keeps you in the cycle longer (and keeps Big Booze in business).

• 🤣 A few laughs along the way, because hey — sometimes you’ve got to laugh at the insanity of it all.

Actionable Takeaways:

1. Know your triggers: If “just one” always turns into more, that’s not a lack of willpower — it’s how alcohol works in the brain.

2. Redefine freedom: Freedom isn’t the ability to drink without consequence; it’s the ability to live without needing it at all.

👉 Join our free Sober Guy Men’s Community — connect with like-minded men who are ditching booze and leveling up in life.
👉 Spots are now open for our Sober October Accelerator — 30 days to quit drinking, get your health back, and crush it in business and life. Starts October 1st.

Join our Sober October Accelerator! Go to ThatSoberGuy.com to grab your spot!

Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

AMPLIFY Sober Voices Event - https://amplify.soberliferocks.com/

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

For More Resources go to http://www.ThatSoberGuy.com

Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/

Follow us on Instagram @ThatSoberGuyPodcast

Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast

Follow us on X @ThatSoberGuyPod

Music - Going Late courtesy of Humans & Haven Sounds Inc.

National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

You’ve heard it a million times: “Drink Responsibly.”

But what if I told you that’s just a well-polished PR stunt from the same industry that’s actively lobbying against your health?

In this episode, we pull back the curtain on Big Booze’s billion-dollar playbook, and how the alcohol industry uses the warm-and-fuzzy “responsible drinking” slogan to distract from the shady stuff they’re doing behind the scenes. From funding biased research, to blocking cancer warning labels, to undermining new health guidelines, they’ve mastered the art of saying one thing while doing the exact opposite.

We’ll talk:

• Why “Drink Responsibly” is the equivalent of handing out kale at a Marlboro convention.
• How beer, wine, and spirits lobbyists are protecting profits at the expense of public health.
• Why the industry is terrified of new U.S. dietary guidelines and how non-alcoholic options are shaking up the status quo.
• The subtle ways you’ve been marketed to for decades without even knowing it.

Actionable Takeaways:

1. Start questioning the messages you’ve been sold. If “responsible drinking” worked, would we need rehab centers on every corner?
2. Replace their slogan with a new one: “Live Intentionally.” Your health, your family, and your mind will thank you.

💥 Ready to take the next step?

Join our Sober October Accelerator - a 30-day challenge for high-performing men who are ready to cut the booze, get clear, and level up in business, health, and family. It kicks off October 1st, and spots are limited.

👉 Sign up now at ThatSoberGuy.com

Join our Sober October Accelerator! Go to ThatSoberGuy.com to grab your spot!

Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

For More Resources go to http://www.ThatSoberGuy.com

Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/

Follow us on Instagram @ThatSoberGuyPodcast

Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast

Follow us on X @ThatSoberGuyPod

Music - Going Late courtesy of Humans & Haven Sounds Inc.

National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

Big changes are brewing. U.S. health officials are expected to overhaul long-standing alcohol guidelines and the new science (and common sense person) says even one drink a day might be too much. In this episode, we unpack what these changes mean for you, the $250B alcohol industry, and why it’s time to ditch the “moderate drinking is healthy” myth once and for all.

We dig into the latest research, what’s really happening behind closed doors in Washington (and the boardrooms of Big Alcohol), and how this shift impacts men, fathers, leaders, and anyone trying to level up without the drag of booze.

You’ll also get a few solid takeaways to help you think clearly, lead better, and start showing up as your best self—without the crutch of “just one drink.”

🎯 Takeaways:

• Why the new guidelines are such a big deal
• What one drink really does to your brain and body
• Why high performers are quietly ditching alcohol
• How to start a no-BS reset that works

Join our free men’s community – Victory Circle

💼 Want coaching? Reach out at ThatSoberGuy.com

🎧 Available on Apple, Spotify & everywhere podcasts live.

Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching

Invite Shane to Speak - https://www.thatsoberguy.com/speaking

For More Resources go to http://www.ThatSoberGuy.com

Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/

Follow us on Instagram @ThatSoberGuyPodcast

Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast

Follow us on X @ThatSoberGuyPod

Music - Going Late courtesy of Humans & Haven Sounds Inc.

National Suicide Prevention Lifeline - 1-800-273-TALK (8255)