Testing 1,2,3: The hypercasual creative strategy evolution | UA Legends Ep.2, with Ryan Davies
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Testing 1,2,3: The hypercasual creative strategy evolution | UA Legends Ep.2, with Ryan Davies
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About this listen
In this episode, Adam sits down with a true legend in the user acquisition space - it’s Ryan Davies, Head of Performance Marketing at Kwalee.
Ryan discusses his journey from journalism to mobile marketing and the evolution of creative strategy in the industry.
Then, they get into the importance of creative testing, the shift from hyper-casual to hybrid and In-App Purchases in games, and the challenges of managing a large creative team.
Don’t miss this engaging conversation filled with valuable lessons and industry secrets!
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