"The best sellers enable buyers to buy." — Gal Aga, CEO and Co-founder of Aligned

In this episode of Tech Scenes Unplugged, Gal Aga, CEO and Co-founder of Aligned, joins Jeff Martin to unpack the future of B2B sales—from broken enterprise workflows to building digital spaces that make buying easier and faster.

Drawing on 17+ years of scaling SaaS companies from $1M to $100M ARR, Gal shares the moment he realized traditional sales enablement was no longer enough. In an era where 95% of buying happens without the seller in the room, Gal and his team built Aligned to offer “Buying Process as a Service”—a digital workspace where buyers and sellers collaborate in real-time, track next steps, and get deals done faster. From enabling cross-functional alignment to generating 65% of leads through LinkedIn, Gal offers a masterclass in modern selling and founder-led growth.

This episode is for anyone navigating high-stakes sales, building GTM systems, or leading a startup in a buyer-led world. Come for the tactics, stay for the mindset shift.

Chapters

00:00 The Journey of a Founder

08:42 Understanding Sales Dynamics

17:55 Navigating Enterprise Sales Challenges

26:58 The Role of Alignment in Success

36:15 Leveraging LinkedIn for Growth

45:53 Final Thoughts and Personal Insights

Learn more about the book Peak Teams – Mastering the Habit of Unstoppable Venture-backed Companies

https://a.co/d/hp5Jtnu

Visit Collective Genius™ to Build Your Growth Team with the Peak Operating System™

https://www.collective-genius.com/

Got 5 minutes? Take the Peak Teams Assessment to see where your team needs to level up

https://www.collective-genius.com/peak-teams-assessment

#B2BSales #SalesEnablement #FounderJourney #LinkedInGrowth #Aligned #TechScenes #JeffMartin #GalAga #SalesLeadership #EnterpriseSales #StartupGrowth #SalesProcess #CustomerSuccess #BuyerEnablement #StrategicNarrative