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Tariffs and trade: Preparing for the unpredictable

Tariffs and trade: Preparing for the unpredictable

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As geopolitical tensions persist, global trade dynamics are becoming increasingly complex—and many leaders find themselves on tenterhooks. On this episode of The McKinsey Podcast, Cindy Levy and Shubham Singhal, two global coleaders of McKinsey’s geopolitics work, join Global Editorial Director Lucia Rahilly to discuss how to move forward amid rapidly reconfiguring trade relationships—regardless of the way current tariff talks play out.

This conversation has been adapted from our McKinsey Live series.

Articles mentioned:

The ‘attention equation’: Winning the right battles for consumer attention

State of the Consumer 2025: When disruption becomes permanent

Theme music composed, performed, and produced by Joy Ngiaw

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