We are joined by Kate Assaraf, founder of CEO of DIP Sustainable Hair Care, who sticks to her Principles and sells her products nationwide through local retail outlets in every State, as well as online - while courageously refusing to sell through Amazon.

The talk covers decisions small business owners are faced with, and the direction Kate has decided to take her company.

She also reveals how and why she got into the business of sustainable and (mostly) plastic-free hair care products, how she learned from a previous business failure not to trust that a Partner has the same passion and motivation, why and how she promotes local businesses, and she even speaks to the damage Shark Tank has done to the idea of Entrepreneurship.

Besides being a CEO, Kate is a wife and mother, loves surfing, and is passionate about providing products that do NOT slowly and subtly poison people.

I trust you will enjoy this light-hearted and informative conversation, and that any of you thinking of starting your own small business will find inspiration, wisdom, and insightful lessons that will help you succeed.

Kate is a gem, and a pleasure to talk with.

Kate's products are available online, at:

DIPALREADY.COM

There is also a Store Locator at the top of her webpage, to help you find a retailer near you, saving you shipping costs.

Please comment, rate and review the show, and share it with everyone everywhere.