The conversation revolves around the Transform project, a research initiative focused on sustainability entrepreneurship. Professor Jose Di Bello, discusses the project's approach, key lessons, and challenges. Jose shares his experience working with small businesses in the Global South, highlighting the importance of community engagement and participation in sustainability initiatives. Jose highlights the importance of experimentation and testing new solutions in the field, which the Transform project has enabled.

Music by Melker Wickenberg

Barry Ness, Director of Lund University's Center for Sustainability Studies, discusses his involvement in the Transform project and his work with sustainability experimentation. Barry shares his experiences with a regional brewery, where he has been working on a hydroponic hop growing experiment. The project aims to reduce carbon dioxide emissions and create a more sustainable production process. Overall, the interview provides valuable insights into the complexities of sustainability transformation and the need for collaborative efforts to drive meaningful change.

Music by Melker Wickenberg

The conversation revolves around the Transform project, a transdisciplinary solution-oriented sustainability project. Professor Arnim Wiek, shares his experiences and insights from working on the project and highlights the importance of cooperation and collaboration in achieving sustainability goals. Arnim shares a specific example of sustainability entrepreneurship in small firms, focusing on cooperative business models: a new food cooperative in Phoenix, Arizona, that developed a Cooperative Food Business Development and Training Program. One of the key findings from the Transform project is the co-evolution of developing cooperative food businesses and building supporting infrastructure and services to achieve sustainability goals.

Music by Melker Wickenberg