Dive deep into the psychological minefield of business decision-making. The endowment effect and loss aversion are secretly hijacking your strategy, causing you to:
Obsessively protect underperforming products Undervalue your most transformative solutions Resist change even when data demands it
We're breaking down why smart entrepreneurs cling to familiar (but failing) systems, and how unconscious biases manipulate your most critical business choices.
This isn't just another strategy podcast - it's a bite size deep-dive that will fundamentally reshape how you evaluate, price, and grow your business.Are you ready to challenge the invisible patterns holding you back?