In this episode of Border Masters, Monique and Gustavo sit down with Maritza Diaz, CEO of ITJ, to discuss her remarkable journey in cross-border collaboration. Maritza has a strong focus on leveraging regional talent and navigating complex regulatory landscapes. Take a listen to hear how iTijuana is driving digital transformation for global companies like Quidel Ortho, Dexcom, and more. This episode explains how innovation is bridging borders and shaping the future!

Algunos episodios serán en español y otros en inglés, conectando perspectivas únicas de la frontera.)

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Key moments in this episode:

00:00:04 – Transforming Tijuana into a Tech Hub

00:05:42 – Maritza’s Unexpected Path into Tech

00:07:16 – The Decision That Changed Everything

00:08:36 – Finding Her ‘Why’

00:12:52 – Building ITJ from the Ground Up

00:16:30 – The Birth of ‘I Tijuana’

00:31:07 – Women in Tech: The Challenge and the Mission

00:34:41 – The Power of Sponsorship vs. Mentorship

00:35:59 – AI’s Role in Software Development

00:46:56 – Why Borders Shouldn’t Exist in Business

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