With programmatic SEO you can create 100s of pages at once.

When I started my career, I saw companies like Zapier, Canva and AirBnB see great success with this, so I dreamt of implementing this.

But when I tried learning, I only got vague information like:

1. Find keywords that scale (eg: "Hire fitness influencers in Dubai", "Top beauty creators with high engagement”)

2. Build a data base with relevant data about each

3. Publish your pages in bulk

Technically, this is exactly what you need to do. But it's not nearly enough information to implement anything.

In this episode, Usman and I go in depth discussing the nuances. Things like:

"How do you structure programmatic SEO if you were starting from scratch? What would your step one, two, three be?

"Who do you think really owns the programmatic program?"

"Who wrote the content for the pages?"

“How much do you need to coordinate with the engineering/product teams?”

"How did you deal with indexation issues when making so many pages live at once?"

"What did the internal linking strategy look like?"

"When you do this and find a few pages that could rank better with manual tweaks (but would break the template), what do you do?"

"How do you prioritize which set of pages to build first?”

I don't know of any resource on the internet where you'll get this information in such depth.

Usman walks us through the specifics of him implementing a programmatic strategy for MoreDash.

There they saw 96% more traffic & 2x deals,

all in 8 months.

If your product has untapped data and there’s consistent search demand in your category, don’t sleep on this play.

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2x engagement. 7x meetup turnout.

All from simply asking people to pay!

Most people worry that monetizing a community will kill engagement.
Harsh proved the opposite.

He added a small membership fee, and in just 2 weeks:

• Engagement doubled

• Webinar attendance spiked

• IRL meetups jumped from 20 people to 150+

All because people actually had skin in the game

This did not involve any massive research project.
He just surveyed 20 members, asked why they would or wouldn’t pay, and used that to shape the offer.

“Once people started paying, they started showing up, because now it felt premium. Simple as that.”

If you’re running a community and afraid to charge for it, this episode will change your mind.

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A lot of marketers chase shiny new personas.
Very few ask: “Who are we overlooking?”

Turns out these “forgotten audiences” convert like crazy.

I spoke with Andy Groller, CEO of Dragon360, about how his team helped Snagit generate $280K in revenue in just 4 months, by going all in on a segment that hadn’t been marketed to in years: technical writers.

This wasn’t a viral stunt or a flashy rebrand.

It was a focused campaign built around one simple idea:

“These folks are overlooked, misunderstood, and doing important work no one talks about.”

So instead of pushing features, they made the audience the story.

Snagit became a tool built just for them, not simply another screen recorder.

Here’s how they pulled it off:

• Identified technical writers as a high-potential, low-competition segment

• Built messaging that actually respected their work

• Ran experiments across Meta, LinkedIn, Reddit, CTV & Spotify

• Tested landing pages, creatives, formats, and even UGC dayparting

One of my favorite parts?
They ignored trial signups as a success metric.
They tracked installs instead; something that showed real intent.

That’s something we do at Spear Growth too:
We call them Fair Shot Users - people who took enough action to give your product a “real shot.”

Result?

$280,000+ in revenue

1,100+ purchases

All in just 4 months

Andy’s approach mirrors a lot of what we believe in at Spear Growth: buyer-first creative, hands-on execution, and campaigns that actually map to revenue.

If you’re sitting on a product with misunderstood value, or an audience no one’s talked to in years, this is the kind of campaign that can punch way above its weight.

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