T2 EP4 - Community Commerce: ¿El nuevo poder de compra?
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T2 EP4 - Community Commerce: ¿El nuevo poder de compra?
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About this listen
¿Haz comprado algo porque lo viste en TikTok? En este episodio, nos adentramos en cómo TikTok se ha transformado en un motor de compras a través del entretenimiento, gracias al Community Commerce. Junto a nuestros invitados Annette Sánchez, Head of Global Business Marketing en TikTok México, y Pablo Llano, Subdirector de Marketing Digital en Liverpool, exploramos esta evolución, convirtiendo el “always on” en una herramienta poderosa impulsada por la comunidad. Acompaña a Maca a descubrir oportunidades de venta como Shopping Week y tips para analizar el éxito de tus campañas.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.