T2 EP10 Campañas que provocan
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T2 EP10 Campañas que provocan
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About this listen
¿Qué significa que una campaña provoque? ¿Cómo convertir esa provocación en resultados para el consumidor y el negocio? Cerramos esta segunda temporada en un episodio especial en vivo en los Effie Awards 2024. Para esto nos acompaña grandes líderes de la industria: Claudia Reyes, Directora de Mercadotecnia en Grupo Herdez; Luis Machorro, CEO México & Managing Director Hispanic America en McCann Worldgroup, Luis Gaitán, CEO y Creative Founder de “Pure. Creative Chemistry” y Presidente del Consejo Directivo de AVE y Areli Gutiérrez, Head de ventas en TikTok.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.