Synergy Innovation CEO Shauntel Ludwig on the Evolving Cannabis Accessory Landscape
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Synergy Innovation CEO Shauntel Ludwig on the Evolving Cannabis Accessory Landscape
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About this listen
Shauntel Ludwig, CEO of Synergy Innovation, discussed the growth and challenges in the cannabis accessory market. DaVinci and ICE, her brands, focus on premium vaporizers and silicone products, respectively.
She highlighted significant market growth in Europe, particularly Germany, and South America, with a 30-40% drop in the US market due to high THC concentrations.
Ludwig emphasized the importance of systems and compliance, particularly with the PACT Act affecting vapor product reporting. She advised companies to prepare thoroughly for M&A, ensuring brand integrity and smart investment. Ludwig also noted potential growth in Australia's medical market.
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