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Sync or Sink: Aligning Marketing and Sales

Sync or Sink: Aligning Marketing and Sales

By: Delilah Adrian
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About this listen

 Welcome to Sync or Sink, the podcast where we explore the critical connection between marketing and sales - because when they’re in sync, you thrive, but when they’re not, you sink. Delilah Adrian, a passionate marketer , and Joe Fontana, a seasoned sales leader, have one shared mission: to live in a world where marketing and sales teams work better together to drive real commercial success. Whether you’re a marketer or a sales leader, this is your go-to place for expert guests, fresh perspectives, and a little bit of fun along the way. Let’s get aligned - or risk sinking.Delilah Adrian Economics
Episodes
  • The Data-Driven CEO’s Guide to Marketing & Sales Alignment

    The Data-Driven CEO’s Guide to Marketing & Sales Alignment
    Mar 31 2025

    We’re closing out Season 1 in style with the captain of the ship himself - Joe Galeas, MBA, PMP.


    As CEO of Scheidt & Bachmann USA, Inc. Joe isn’t just running the show - he’s a data-driven, process-obsessed, culture-building, financial-choreographing powerhouse who knows what it takes to keep teams thriving.


    One thing he’s dead serious about? Marketing and sales alignment. In his world, if these teams aren’t rowing in the same direction, the ship is sinking fast.


    But don’t worry, this episode isn’t all charts and KPIs - we had some fun, too. Even if Joe Galeas (from Boston) and Joe Fontana (from NY) may never agree on baseball (𝑙𝑒𝑡’𝑠 𝑗𝑢𝑠𝑡 𝑠𝑎𝑦 𝑡ℎ𝑖𝑛𝑔𝑠 𝑔𝑜𝑡 ℎ𝑒𝑎𝑡𝑒𝑑), they do agree on one thing:


    👉 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐒𝐚𝐥𝐞𝐬 HAVE to work together - because without alignment, you sink. Period.


    This is the perfect way to wrap up an incredible first season. 🎧
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    41 mins
  • From Hostage Negotiations to Sales Mastery - w/ Sebastian Hidalgo

    From Hostage Negotiations to Sales Mastery - w/ Sebastian Hidalgo
    Mar 14 2025

    On our latest episode, Sebastian brought absolute FIRE on:


    ♠️ Marketing & sales alignment – Why it’s broken and how to fix it

    ♠️ Sales training that actually works – No fluff, just real strategies

    ♠️ Business strategy & negotiation – Lessons from high-stakes hostage negotiations (yes, you read that right!)


    Sebastian D. P. Hidalgo's background makes him one of the most strategic and sharp negotiators out there. If you’re looking to close more deals, strengthen sales & marketing collaboration, and sharpen your negotiation skills, you do NOT want to miss this!


    Learn more: www.sypnotic.com
    Show More Show Less
    37 mins
  • Sales, Strategy & a Splash of Wine w/ Patrick Dubois

    Sales, Strategy & a Splash of Wine w/ Patrick Dubois
    Mar 10 2025

    What do sales coaching and winemaking have in common? A perfect blend of patience, strategy, and the right ingredients for success!

    In this episode, our guest—a sales coach and wine enthusiast - uncorks his sales expertise to help teams optimize strategy, improve brand positioning, and drive real results. He also shares why sales and marketing should walk hand in hand, just like a fine wine and a great meal.

    Pour a glass and tune in for sharp sales insights, business wisdom, and a passion for growth!


    For more info on our guest visit:

    https://www.salesgrowthtoday.com

    https://www.stellarridgevineyard.com/
    Show More Show Less
    40 mins

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