Heat pumps are the EVs of HVAC—so why aren’t we all using them?

Stephen Lake, a highly successful engineer turned climate-tech entrepreneur, is here to explain why heating and cooling is the most overlooked piece of the decarbonization puzzle.

After selling his last company to Google, Stephen founded Jetson to tackle one of the biggest—and slowest-moving—sectors of home energy: HVAC. From cold-weather performance to noise, he busts the myths about heat pumps and outlines why they haven’t hit mass adoption in North America.

Spoiler: it’s not the tech. It’s everything else—price, friction, contractors, complexity.

Expect a crash course in sector disruption, including Jetson’s decision to build everything in-house and cut install costs by half through full-stack operations. If Tesla built HVAC, it’d look like this.

🔹 What makes heat pumps 300% efficient (and why it’s not magic)

🔹 The hidden friction points that stall heat pump adoption

🔹 Why cold-climate performance is no longer a dealbreaker

🔹 Lessons from scaling a vertically integrated climate tech startup

If you’ve ever wondered why heat pumps haven’t gone mainstream—or whether it should be part of your electrification journey—this is a conversation you can’t miss.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

A new wave of power demand is here. Is the grid ready? And can States keep up?

Doug Scott, now in his second term as Chairman of the Illinois Commerce Commission, joins Nico to share how Illinois is navigating the accelerating pace of the energy transition. From integrating energy storage to regulating gigawatt-scale data centers, the ICC isn’t moving at glacial speed anymore—it’s sprinting.

Does Illinois provide a glimpse into the agency that individual States have in managing their way through this energy transition? Doug reveals the behind-the-scenes challenges of regulating clean energy deployment while keeping costs in check and reliability rock-solid. In this conversation, we unpack how Illinois plans to balance electrification, equity, and economic growth—all while trying to avoid ratepayer whiplash. Plus, we dig into the legislation that almost passed and what’s still on the table for 2025.

Expect to learn:

🔹 The ripple effects of data centers on local and regional grid planning

🔹 What the “beneficial electrification” agenda really means for consumers

🔹 Why energy storage and VPPs are at the center of Illinois’ grid playbook

🔹 How the ICC is adapting to a faster, more decentralized energy landscape

Get the full picture of Illinois’ clean energy momentum and what it means for the rest of the country. If you’ve been waiting for policy to catch up to innovation—this is the episode for you.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

So what’s the secret to building influence in a Trillion-dollar industry?

Perhaps it’s “start when it’s only a Billion-dollar industry!”

But in today’s episode a few more “secrets” are discussed.

In this rare role-reversal, Nico Johnson—the voice behind SunCast—is interviewed by solar industry legend (and fellow podcaster), Barry Cinnamon. It’s a full-circle moment packed with lessons on storytelling, scaling influence, and building a media brand that moves the clean energy industry forward.

Nico shares how podcasting became his outlet for deeper industry insight—and how a single conversation with a GreenTech Media analyst changed his life. He reveals how he turned curiosity and connection into a flywheel for audience growth, impact, and eventually revenue.

If you’ve ever wondered how to build influence, tell better stories, or scale a niche media company in a fast-changing industry—this one’s for you.

We also discuss:

🔹 Why the best marketing doesn’t feel like marketing

🔹 The “3-legged” stool of any media company

🔹 How SunCast attracted early sponsors even with a relatively small audience

🔹 Why great storytelling is still the ultimate clean energy recruiting tool

Ready to turn insight into action? Listen now (or watch on SunCast Media), share it with one person who’ll benefit, and tap follow/leave a quick review so we can keep bringing you the playbooks that move our industry forward.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus