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Suite Success: Masters of Hospitality

Suite Success: Masters of Hospitality

By: Skift
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 Welcome to Suite Success: Masters of Hospitality, a Skift Podcast, where we unlock the secrets behind the world's most successful hotel and hospitality brands. Hosted by industry expert Katie Cline, each episode features exclusive interviews with top executives, seasoned leaders, and trailblazing innovators in the hospitality world. Together, they reveal the strategies that drive guest loyalty, enhance customer experiences, and set their brands apart in a competitive market. Whether you’re a seasoned hospitality professional or aspiring to break into the industry, Katie will distill each conversation into actionable steps that you can implement in your own business. Tune in weekly to elevate your hospitality game and achieve your own 'suite' success.2025 Skift, Inc. All Rights Reserved Career Success Economics Leadership Management & Leadership
Episodes
  • The Social Media Expert on How to Turn Followers Into Bookings

    The Social Media Expert on How to Turn Followers Into Bookings
    Aug 14 2025
    On this episode of Suite Success, host Katie Cline sits down with Emily Lethgo, founder of Match Point Socials and a seasoned social media strategist specializing in short-term rentals and hospitality. Emily pulls back the curtain on the ever-evolving world of social media marketing, revealing the biggest mistake hosts make to hold back bookings. From the power of authentic engagement to the secret sauce behind influencer partnerships, Emily shares how to build a powerhouse team that not only manages your social media but actually converts followers into loyal guests. She dives into why user-generated content often outperforms big influencers, how to vet the right influencers for your brand, and the importance of over-communicating with guests to set expectations and build trust. Emily also predicts the future of social media in hospitality — where storytelling, unpolished honesty, and direct bookings will reshape how hosts connect with travelers. Whether you’re managing one property or a portfolio, this episode is packed with actionable strategies to elevate your digital presence and drive real revenue. Highlights include: -The biggest social media mistake STR owners make — and how to fix it -Why genuine user-generated content beats flashy influencer campaigns -How to vet influencers and build effective partnerships without breaking the bank -Tips for creating authentic, story-driven content that builds trust and loyalty -Why social media is becoming the new frontline for direct bookings -How to leverage platforms like Instagram, TikTok, Facebook groups, and LinkedIn to reach your ideal guests Connect with Emily: Emily's Instagram – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The Profitable Host's Website – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram Course for STR Hosts – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PHLANX's Website – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Thank you to this week's sponsors! FeedCheck Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FeedCheck.co/SuiteSuccess⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to book a demo! Flytographer Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠flytographer.com/SuiteSuccess⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for $25 off your first shoot! Links: Apple Podcasts - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Spotify - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Suite Success Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Katie⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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    56 mins
  • A Match Made in Marketing: How a Blind Date (Set Up by Me!) Created a Hospitality Power Couple

    A Match Made in Marketing: How a Blind Date (Set Up by Me!) Created a Hospitality Power Couple
    Aug 7 2025
    On this episode of Suite Success, host Katie Cline welcomes two of her longtime colleagues and friends: Yamil Errasti, the Founder of Everything Now, a marketing studio that helps brands find their voice and cut through the noise; and Pelayo Pintado, the CEO and Founder of Idónea Comunicación, one of the top PR and communications agencies in Spain. They also happen to be married — and Katie takes full credit, having set them up on a blind date years ago. The trio revisit that first date (spoiler: tapas were involved), and explore how two people from very different backgrounds — Mexico and Spain — ended up building a life together and growing two wildly successful businesses in the process. You’ll hear how cultural nuance, communication styles, and a shared love of storytelling helped shape their partnership. Yamil shares what it means to build a brand from the inside out, and how he helps clients uncover not just what they do, but why it matters. Pelayo opens up about navigating the fast-paced world of PR and the art of managing clients, media, and moments that matter. Together, they discuss how they’ve built trust with global brands, maintained creative integrity, and supported each other every step of the way. They also address the age old question: which matters more- marketing or PR? This conversation is equal parts creative inspiration, business strategy, and personal love story — and a reminder that sometimes, the best partnerships begin with a leap of faith (and a nudge from a mutual friend). Connect with Yamil and Pelayo: Everything Now's Instagram – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Everything Now's Website – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Yamil's LinkedIn – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Idonea's Instagram – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Idonea's Website – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Idonea's LinkedIn – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Thank you to this week's sponsors! Lodgify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.lodgify.com/?afmc=28y⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Use code SUITE20 for 20% off all annual plans FeedCheck Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FeedCheck.co/SuiteSuccess⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to book a demo! Flytographer Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠flytographer.com/SuiteSuccess⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for $25 off your first shoot! Links: Apple Podcasts - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Spotify - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Suite Success Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Katie⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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    1 hr and 18 mins
  • Why Every City is a Food City, According to Top Chef’s Gail Simmons

    Why Every City is a Food City, According to Top Chef’s Gail Simmons
    Jul 31 2025
    On this episode of Suite Success, host Katie Cline sits down with Top Chef judge and culinary storyteller Gail Simmons to talk travel, taste, and the unexpected power of a good meal. From her early days in food media to two decades on Top Chef, Gail reflects on how curiosity—and a few bold leaps—shaped her career. She shares how food became her lens for understanding people and places, and why the best bites often come from the most surprising cities. Whether you’re building a brand, booking a trip, or dreaming up your next dinner party, Gail’s insights will leave you hungry for more. Connect with Gail: Gail's Instagram – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Gail's Website – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Gail's Substack – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Thank you to this week's sponsors! Lodgify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.lodgify.com/?afmc=28y⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Use code SUITE20 for 20% off all annual plans FeedCheck Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FeedCheck.co/SuiteSuccess⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to book a demo! Flytographer Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠flytographer.com/SuiteSuccess⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for $25 off your first shoot! Links: Apple Podcasts - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Spotify - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Suite Success Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with Katie⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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    1 hr and 11 mins
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