Today’s guest is Maureen Falvey. Formerly a senior exec at Grey, Saatchis and McGarryBowen, she’s now a professional coach and trainer.

Maureen explores how a coaching mindset isn’t just a personal development tool – it’s a cultural and commercial unlock for modern agencies.

She dives into why coaching is all about asking, not telling, and how that shift helps agency leaders unlearn old habits, show up with greater confidence and create healthier relationships – with both teams and clients.

Maureen also shares practical advice for agency leaders struggling with client boundaries, pitching pressures and over-servicing. From improving how you sell, to reshaping team culture, she offers plenty of insights to help you rise above the chaos and lead with purpose.

HIGHLIGHTS:

[02:39] From adland to coaching

[05:31] Staying curiosity

[09:19] Guiding not giving

[13:22] When to coach vs when to mentor

[15:44] Owning your flaws

[18:09] Creativity thrives when perfection dies

[21:04] How coaching makes for better selling

[26:59] Building real partnerships

[31:50] Owning your choices

MORE ABOUT MAUREEN:

LinkedIn: linkedin.com/in/maureen-falvey

Website: mfalveycoaching.com

MENTIONED IN THIS EPISODE:

Project Spring: wfanet.org/leadership/project-spring

HOST SOCIALS:

Linkedin: linkedin.com/in/robinbonn

Twitter: twitter.com/robonn

MORE ABOUT CO:DEFINERY:

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