Streaming Data VS Mediabase
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Streaming Data VS Mediabase
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About this listen
In this episode of Radio Influencers, host Andy Meadows discusses the reliance on Mediabase AirPlay charts for programming decisions and the advantages of using market-level streaming data over traditional metrics. He addresses common pushbacks against streaming data and emphasizes the need for radio stations to adapt to changing audience behaviors. Andy also goes over the recent Radio Update poll results and emphasizes the importance of self-serve ad portals. You can also watch the full ep here.
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